Oct 14, 2024
Find out more about IQOS in 10 easy steps
IQOS is a better alternative to cigarettes, aimed at adult smokers, which heats tobacco rather than burning it. IQOS is technology, community and, above all, progress and innovation. In fact, we've transformed our company to build a smoke-free future. In this simple guide, we share the 10 essential points that make IQOS a better alternative.
1. What is IQOS?
IQOS is the #1 heated tobacco product* and it uses innovative HeatControl™ technology. Today over 12.7 million adult smokers have stopped burning tobacco and started heating it with IQOS**. IQOS devices exist thanks to over a decade of research, investment and scientific development by Philip Morris to achieve a world without smoke.
* Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
2. What makes IQOS different?
IQOS is, on the one hand, a different alternative to conventional cigarettes, as it is based on temperature control and it heats tobacco rather than burning it. On the other hand, IQOS is not an electronic cigarette because IQOS heats real tobacco and produces tobacco vapour, unlike e-cigarettes, which heat a liquid.
3. How does IQOS HeatControl™ technology work?
When a conventional cigarette is lit, the tobacco reaches high temperatures and combustion generates a smoke that produces over 6,000 chemical substances. Of these, approximately 100 have been identified as causes or possible causes of smoking-related diseases.
The innovative HeatControl™ Technology from IQOS does not burn tobacco and doesn't produce smoke.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Click here and find out all about combustion-free technology.
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Based on scientific studies carried out with manufacturer's tobacco heating units designed for IQOS.
4. How did IQOS start being a smoke-free alternative?
In 2014 Philip Morris launched the first IQOS devices in Japan and Italy, after which they were progressively marketed in other markets until we reached the 64 markets in which IQOS is currently available. However, work had begun as early as 2008 to achieve a world without tobacco smoke, with investments of more than US$7 billion and over 10 years of scientific research and product development.
The advances that IQOS devices now represent in the market are the result of many years of careful scientific research and development. If you want to find out how innovation and science are turned into a smoke-free alternative, feel free to visit exclusive spaces like the IQOS Boutique on Serrano.
5. Which IQOS is best for me?
IQOS devices and their accessories are as unique as you. There’s a personalised IQOS kit for every moment, all that remains is to choose the one that best suits you.
For example, if you want the latest version on the market, IQOS 3 DUO could become your greatest ally, with improved technology that allows two consecutive uses and the fastest device charging to date.
6. Does IQOS offer accessories for its tobacco heating devices?
Yes, at IQOS you’ll also find a wide variety of products like accessories, chargers, caps and cases and numerous services that will make your experience – whether online or face-to-face – more complete.
7. What is the IQOS community?
myIQOS is a community of incombustibles that brings together adult IQOS users, who have changed to a better alternative. Simply by belonging to this community, you’ll have access to the latest news on IQOS devices and their accessories, as well as customised experiences and offers. What are you waiting for? Find out about all the benefits of the myIQOS community.
8. How does IQOS' online customer service work?
Adult IQOS users always have a customer service team available via online channels. As well as our Live Chat, Twitter and Facebook channels are always open as a way of accessing customer service. The IQOS YouTube space is another source of information, with tutorials and videos to answer any queries you may have about the devices. You can also rely on the personalised support of an IQOS expert. Explore all the options available to you.
9. Is my device protected?
Of course, protection for your IQOS device is very important to guarantee its durability. When you purchase a device, you’ll have at your disposal a guarantee, according to which the product supplied must fulfil the contract (legal warranty). The timeframe, scope, content and requirements of the guarantee and after-sales service that we offer can be checked on the product itself.
Find all the details here and, if you want to fill in the information, don’t hesitate to call the freephone customer service number for IQOS, on +34 900 15 20 15, or send an email to [email protected]. We’re here to help you!
10. Where can I find more news and information about IQOS?
If you want to stay up-to-date with the latest news and hear about IQOS product and service updates, go to the news section of the IQOS website or join the myIQOS community. Be the first to find out about exclusive promotions and events.
As promised, we’ve summed up the ten most important messages about the devices’ features for you, but there’s lots more information available in the FAQs section and on the IQOS website. Take a look and explore them all!