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Discover IQOS

Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand

WELCOME TO A SMOKE FREE FUTURE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Man and woman embracing and he has an IQOS holder in hand.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12,7 million adult IQOS users around the world* who are already on that same journey.

A man holding IQOS device in his hand
IQOS 3 duo device

IQOS is at the forefront of science to help make real change a reality.

Man and woman embracing and he has an IQOS holder in hand.

IQOS is at the forefront of science to help make real change a reality.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12,7 million adult IQOS users around the world* who are already on that same journey.

A man holding IQOS device in his hand
IQOS 3 duo device

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. 

We’re on this journey together

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007

2020

This year sees a huge milestone for the IQOS community.
Discover more

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press. 

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland. 

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

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A better alternative

No combustion, no smoke and no ash.

Switch now

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

We choose IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

No fire
No tar**
No smoke

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.

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More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.

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Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS. 

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance. 

Something we haven’t covered?

There are several ways you can reach us.

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Live chat

Chat with our IQOS experts in real time. 

Available every day from 9AM to 9PM (1h less in Canary Islands) 

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Send us a tweet

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available for you.

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Email us

We will get back to you
as soon as possible.

Available Mondays to Fridays from 9AM to 9PM and Weekends from 9AM to 6PM (1h less in Canary Islands) 

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Give us a ring

An IQOS coach is waiting to give you the answers you need.

Available Mondays to Fridays from 9AM to 9PM and Weekends from 9AM to 6PM (1h less in Canary Islands)