A real and better alternative to continued smoking

How IQOS works

IQOS emerges from a combination of advanced technology and pioneering science.  Through our IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. 

The result? A new alternative for smokers with the following advantages: no fire, no ash, no cigarette smoke.


From our family to you

dispositivo IQOS 3 DUO dorado

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.


The beginning of everything.

IQOS 2.4 Plus provides a combustion, smoke and ash free alternative, accessible to all adult smokers.

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over six billion dollars and spent more than 10 years to perfect the IQOS design, science and technology that you know today. There are already over 9 million IQOS users worldwide, each having successfully switched to IQOS.

Centro de investigación Philip Morris

This product is not risk free. This product is intended for adult use only.