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IQOS - This changes everything.

About us

IQOS has been developed by Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – 6 of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of this industry. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM)  Technology we are able to heat tobacco up to 350°C, without burning it. The result? No flame, no smoke, no ash.

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IQOS Products

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A new design, elegant and intuitive. IQOS 3 uses the latest technology to deliver an improved user experience. Its compact and ergonomic design is perfect for any moment, whatever the occasion.

FASTER, TOUGHER, BETTER

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An all-in-one, compact design.

The new IQOS 3 Multi is an integrated device permitting 10 back to back uses with just one charge.

READY WHEN YOU ARE

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The original design.

Where it all started.

IQOS 2.4 Plus delivers a fire, smoke and ash free alternative accessible to all adult smokers.

This product is not risk free. This product is intended for adult use only.