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What is IQOS?

IQOS is a better alternative to cigarettes based on temperature control. Heating tobacco, rather than burning it, is what sets us apart.

IQOS is a better alternative for your health than smoking.

Important information: IQOS is not risk-free.

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IQOS Advantages

There's no shortage of reasons to switch to IQOS. IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.

IQOS produces on average 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

_{*Compared to the smoke of a standard reference cigarette (3R4F).}

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FDA authorization on IQOS

The U.S Food and Drugs Administration (FDA) concluded that based on the totality of available scientific evidence:

IQOS heats tobacco but does not burn it.
The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

IMPORTANT INFORMATION: IQOS is not risk-free. It delivers nicotine, which is addictive.

_{*Source: FDA’s commercialization order for the IQOS system dated July 7, 2020.}

FDA authorization on IQOS

The U.S Food and Drugs Administration (FDA) concluded that based on the totality of available scientific evidence:

IQOS heats tobacco but does not burn it.
The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

IMPORTANT INFORMATION: IQOS is not risk-free. It delivers nicotine, which is addictive.

_{*Source: FDA’s commercialization order for the IQOS system dated July 7, 2020.}

How IQOS works

IQOS emerges from a combination of advanced technology and pioneering science. Through our IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.

The result? A new alternative for smokers with the following advantages: no fire, no ash, no cigarette smoke.

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From our family to you

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.

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The beginning of everything.

IQOS 2.4 Plus provides a combustion, smoke and ash free alternative, accessible to all adult smokers.

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About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over six billion dollars and spent more than 10 years to perfect the IQOS design, science and technology that you know today. Over 10 million adult smokers around the world have already switched to IQOS*.

*Source: financial data or estimates from PMI, IQOS user panel and PMI market research. Data updated to March 2020. IQOS users who have completely stopped smoking cigarettes and PMI's heating tobacco units which represent at least 70% of heated tobacco consumption in the last week.

This product is not risk free. This product is intended for adult use only.