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Discover IQOS

DJ usando IQOS ILUMA ONE DJ usando IQOS ILUMA ONE

WELCOME TO THE NEXT LEVEL

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

A smiling man holding an IQOS ILUMA device.

Whether you’re an adult smoker looking for a better alternative to continued smoking, or you already switched to IQOS, IQOS is here to support you on your journey to a world without cigarrette smoke smell.

Usuario de IQOS sosteniendo IQOS ILUMA ONE
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

IQOS is at the forefront of science to help make real change a reality.

A smiling man holding an IQOS ILUMA device.

IQOS is at the forefront of science to help make real change a reality.

Whether you’re an adult smoker looking for a better alternative to continued smoking, or you already switched to IQOS, IQOS is here to support you on your journey to a world without cigarrette smoke smell.

Usuario de IQOS sosteniendo IQOS ILUMA ONE
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

We’re on this journey together

  • 2021

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007

2021

The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new tobacco sticks designed to be heated by induction only for IQOS ILUMA

IQOS ILUMA™ is not compatible with previous IQOS™ generations and is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device.

2020

This year sees a huge milestone for the IQOS community. Find out more

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products. 

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland. 

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

IQOS Person walking on a path White IQOS Heat not burn holder White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior IQOS Gold

A better alternative

No fire, no smoke and no ash.

Simple ways to switch

Heat-not-burn technology

Heat-not-burn technology

We choose IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS*…

No fire
No tar**
No smoke

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.

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