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IQOS ILUMA series
Next level innovation
IQOS 3 series
Ready for the next level?
A real alternative to smoking
Discover IQOS
WELCOME TO THE NEXT LEVEL
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Whether you’re an adult smoker looking for a better alternative to continued smoking, or you already switched to IQOS, IQOS is here to support you on your journey to a world without cigarrette smoke smell.
IQOS is at the forefront of science to help make real change a reality.
IQOS is at the forefront of science to help make real change a reality.
Whether you’re an adult smoker looking for a better alternative to continued smoking, or you already switched to IQOS, IQOS is here to support you on your journey to a world without cigarrette smoke smell.
We’re on this journey together
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2021
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2020
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2018
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2016
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2014
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2009
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2008
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2007
2021
The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new tobacco sticks designed to be heated by induction only for IQOS ILUMA
IQOS ILUMA™ is not compatible with previous IQOS™ generations and is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device.
2020
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
A better alternative
No fire, no smoke and no ash.
Simple ways to switch
We choose IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS*…
No fire
No tar**
No smoke
IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.
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