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A real and better alternative to continued smoking
What is IQOS?
IQOS is a better alternative to cigarettes based on temperature control. Heating tobacco, rather than burning it, is what sets us apart.
IQOS is a better alternative for your health than smoking.
Important information: IQOS is not risk-free.
How IQOS works
IQOS emerges from a combination of advanced technology and pioneering science.
Through our IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.
The result? A new alternative for smokers with the following advantages: no fire, no ash, no cigarette smoke.
From our family to you
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.
The beginning of everything.
IQOS 2.4 Plus provides a combustion, smoke and ash free alternative, accessible to all adult smokers.
About us
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over six billion dollars and spent more than 10 years to perfect the IQOS design, science and technology that you know today. Over 10 million adult smokers around the world have already switched to IQOS*.
*Source: financial data or estimates from PMI, IQOS user panel and PMI market research. Data updated to March 2020. IQOS users who have completely stopped smoking cigarettes and PMI's heating tobacco units which represent at least 70% of heated tobacco consumption in the last week.
This product is not risk free. This product is intended for adult use only.