Discover IQOS

Welcome to a future without smoke.

A better alternative

No fire, no smoke and no ash.

We’re on this journey together

  • 2023

  • 2022

  • 2021

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007


“Kolor”, the first limited edition of accesories for IQOS ILUMA is launched.


IQOS ILUMA arrives at Spain.


The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new tobacco sticks designed to be heated by induction only for IQOS ILUMA

IQOS ILUMA™ is not compatible with previous IQOS™ generations and is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device.


This year sees a huge milestone for the IQOS community. Find out more


IQOS 3 and IQOS 3 MULTI were sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.


IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.


PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 


PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.


Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland. 


While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

iqos kolor iqos 2022 IQOS Person walking on a path White IQOS Heat not burn holder White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior IQOS Gold

Our IQOS ILUMA devices

Are you ready to leave the ash and smell of cigarette smoke behind? Find which IQOS ILUMA match with you

A jade green IQOS ILUMA PRIME device and holder.


Refined and advanced.

A moss green IQOS ILUMA device.


Effortless and intuitive.



Pocket-sized and ideal on the go.


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