IQOS - This changes everything.

About us

IQOS has been developed by Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – 6 of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.


How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of this industry. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM)  Technology we are able to heat tobacco up to 350°C, without burning it. The result? No flame, no smoke, no ash.

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IQOS Products


A new design, elegant and intuitive. IQOS 3 uses the latest technology to deliver an improved user experience. Its compact and ergonomic design is perfect for any moment, whatever the occasion.



An all-in-one, compact design.

The new IQOS 3 Multi is an integrated device permitting 10 back to back uses with just one charge.



The original design.

Where it all started.

IQOS 2.4 Plus delivers a fire, smoke and ash free alternative accessible to all adult smokers.

This product is not risk free. This product is intended for adult use only.