Discover IQOS
Welcome to a future without smoke.
A better alternative
No fire, no smoke and no ash.
We’re on this journey together
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2023
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2022
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2021
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2020
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2018
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2016
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2014
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2009
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2008
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2007
2023
“Kolor”, the first limited edition of accesories for IQOS ILUMA is launched.
2022
IQOS ILUMA arrives at Spain.
2021
The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new tobacco sticks designed to be heated by induction only for IQOS ILUMA
2020
2018
IQOS 3 and IQOS 3 MULTI were sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Our IQOS ILUMA devices
Are you ready to leave the ash and smell of cigarette smoke behind? Find which IQOS ILUMA match with you
IQOS ILUMA PRIME
Refined and advanced.
IQOS ILUMA
Effortless and intuitive.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
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