Discover Benefits of Smoke Free Tobacco with IQOS

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IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes*.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.

Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases.

IQOS heats tobacco instead of burning it, emitting, on average, 95% less harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Based on scientific studies carried out with manufacturer's tobacco heating units designed for IQOS.

A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.

Discover IQOS ILUMA

IQOS ILUMA STARDRIFT Limited Edition

“It’s satisfying to look back and see how one small step changed your whole life.”

Discover the benefits of IQOS and heated tobacco

IQOS doesn't burn tobacco

Burning tobacco produces tar; IQOS doesn’t

Smoke is the main cause of smoking related diseases, not nicotine

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