Discover the benefits of IQOS and heated tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes*.

Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases.

IQOS heats tobacco instead of burning it, emitting, on average, 95% less harmful chemicals compared to cigarettes.*

A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with SMARTCORE™ sticks.