Get to know the IQOS Boutique on Serrano

The IQOS Boutique on Serrano awaits you to offer you the best advice on IQOS and its combustion-free heating technology, which millions of people around the world are already using.

In this exclusive space, you'll find all the IQOS products and you can find out the latest news thanks to personalised support from our team of IQOS Experts.

As well as selling devices and accessories, all the IQOS services are available at the IQOS Boutique Serrano, such as kits for cleaning your device and the free loan service for IQOS devices, charging stations, support with issues, and query resolution. You can also see a live demonstration of the advanced HeatControl™ technology that heats tobacco at a controlled temperature (science machine).

But that's not all - we're launching new services at our Boutique to make your IQOS experience even better. We'll explain them to you below. Which of them will you use?

Autumn sees the arrival of new services at the Serrano Boutique to help you choose your IQOS devices and accessories. They are useful whether you're already using IQOS technology or if you're an adult smoker who wants to know more about this heat not burn alternative.

This service has been designed for you if you're already familiar with the product and want to discover IQOS news like limited editions or new releases. It's also for you if you want to buy a new device or customise your existing one, easily and without waiting.

If this sounds like you, you can call +34 689 505 812. You will be helped by a personal assistant who will give you advice and help prepare your order in just a few minutes. When your order is ready, you'll receive a confirmation SMS advising you to come to the Boutique to collect it. Please bring your ID so that we can verify your identity.

This service has been designed for if you want to visit our IQOS Boutique in person for advice without waiting.

Call +34 689 505 812 and make an appointment with one of our specialists. Our staff will answer your questions one-on-one and will advise you so that you can enjoy the full IQOS experience.

Do you live or work within a 1 kilometre radius of the IQOS Boutique, but you're too busy to come in person for a new device or for accessories to customise your existing one?

Call +34 689 505 812. Again, your call will be handled by a personal assistant who will advise you and help with the preparation of your order. One of our specialists will bring it to the address you have provided, where you'll be able to pay for it by card. Please have your ID with you so that we can confirm your identity.

Check this map to see if you can access this service:

To offer you a better experience, we are giving you an hour of free parking in Plaza de Colón, s/n.

You can make use of this service when you are making a purchase or requesting a change of device. Simply ask our staff for a validation ticket, which you can redeem in the car park when you're ready to leave.

Located in the heart of Madrid, on calle Serrano 36, the Boutique is open all day from Monday to Saturday between 10:00 and 21:00 and on Sunday from 12:00 to 20:00. Uninterrupted opening hours so that you can visit the store when it suits you best. Please remember this is an area for adults only and unaccompanied children will not be allowed in.

Discover everything that this incredible space in the heart of Madrid's “Golden Mile” has to offer. It's an exclusive meeting point in the middle of the city where you can buy any of the available IQOS products and accessories whilst solving any queries, finding out the latest news or getting details about your IQOS.

It is unmissable and a real must to be experienced first-hand. Pop into the new IQOS boutique in Serrano, we look forward to seeing you there!

In its flagship store in Spain, Philip Morris has opted for one of Madrid’s most exclusive central locations, just as it did in the other capital cities worldwide. Indeed, there are already 87 established stores across the globe, including Amsterdam, Berlin, Lisbon, London, Milan, Moscow, Paris, Seoul and Tokyo.

Designed by the MACH architectural firm and managed and implemented by Ideagenia, it is a bright, airy space flaunting a unique, exclusive design; simple, yet with every last detail carefully thought-out. It is inspired by use of the unique materials that create an ambiance of true well-being.