Nicotine is addictive.  However, it is not the main cause of smoking related diseases. Using IQOS provides nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI heated tobacco units represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI heated tobacco units represent at least 70% of their past 7-day heated tobacco consumption.

It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.

We state that IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*. Important information: This does not necessarily imply a 95% reduction in risk. IQOS is not risk free.

The percentage (95%) refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a 3R4F reference cigarette. The exact percentage reduction depends on the specific list being referenced.  To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

* Average reductions in the levels of a number of harmful chemicals (excluding nicotine) compared to the smoke from a reference cigarette.

Based on scientific studies with manufacturer's heated tobacco units designed for IQOS

For any assistance, please, contact our Customer Care:
By phone: 900 15 20 15 - Monday to Friday from 9:00 am to 9:00pm. Weekends from 9:00am to 6:00pm (1 hour less in Canary Islands).
By email: [email protected]
Other channels: Twitter @iqos_support_es Facebook @iqos.es

No, we can’t say that at this point. Switching completely to IQOS is a better choice than continuing to smoke, however, IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

No, you can’t. The IQOS device has been designed to be used exclusively with heated tobacco units, and vice versa. By using both together, you will ensure a proper IQOS experience.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it, without fire, ash or cigarette smoke, and less smell than cigarettes. 

IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. IQOS is not risk-free. It delivers nicotine, which is addictive. 

* Compared to the smoke of a reference cigarette (3R4F).  It does not necessarily equal a 95% reduction in risk. 
If you’re thinking about the health effects of smoking, your best option is to quit tobacco and nicotine altogether.

No, IQOS doesn’t produce smoke because it doesn’t burn tobacco. It generates a tobacco vapour - this is what you see when you use your IQOS. 

No.  IQOS is not a device intended to help you quit smoking. If you’re thinking about the health effects of smoking, your best option is to quit tobacco altogether.