Celebrating Sant Jordi 2024 in Barcelona: Date, History, and What to Do

Sant Jordi, one of the most emblematic festivities of Catalonia, is much more than just a simple holiday. On this date, the streets fill with color, books, and roses, creating a unique atmosphere that celebrates culture, literature, and love. In this article, we will immerse ourselves in the magic of Sant Jordi, exploring its history, traditions, and activities, so you can fully enjoy this beautiful celebration.

Sant Jordi is celebrated on April 23rd in commemoration of the death of Saint George, also known as Sant Jordi in Catalan. This year 2024, Sant Jordi will be on a Tuesday.

Sant Jordi is the patron saint of Catalonia and is celebrated throughout the community. Saint George was a Roman soldier who lived in the 3rd century AD and became a Christian martyr. The date of his death, April 23rd, 303 AD, has traditionally been recognized as the day of his festivity.

The legend of Sant Jordi, in which the saint saves a princess from a dragon, has also contributed to the importance of this celebration in Catalan culture. The exchange of roses and books that characterizes the celebration of Sant Jordi also has its roots in various legends and traditions associated with the saint.

Sant Jordi is a day full of activities for all ages. From strolling through the streets adorned with book and rose stands to enjoying concerts and literary events, there is something for everyone. Here are some suggestions on how to celebrate this festival authentically and meaningfully:

One of the most ingrained traditions of Sant Jordi is giving a rose to your loved ones. You can choose from a wide variety of roses available at the street stalls that decorate the streets of Catalonia during this special day. The rose is a symbol of love and appreciation, so it's a beautiful way to express your feelings towards your friends, family, or partner.

Another emblematic tradition of Sant Jordi is the exchange of books. Visit one of the many bookstores participating in this festival and choose a book that captures your interest or that you think would be perfect for someone special. This gesture symbolizes love for literature and knowledge, and is an excellent way to encourage reading and share your passions with others. Afterwards, we recommend reading your book quietly on one of Barcelona's charming terraces.

Sant Jordi is much more than exchanging roses and books; it is also a day full of cultural and artistic activities. Attend readings by local or international authors, participate in writing workshops, or enjoy outdoor concerts and street performances. Explore the decorated streets and immerse yourself in the vibrant atmosphere of the festival.

Take advantage of the festive atmosphere of Sant Jordi by strolling through the colorful streets of Catalonia. The Ramblas of Barcelona, in particular, are known for being especially lively during this festival, with book and rose stands stretching along the famous avenue. Explore the historic neighborhoods of the city, such as the Gothic or Born, and immerse yourself in the rich history and culture of the region.

Complete your Sant Jordi experience by indulging in delicious Catalan cuisine. Stop by a local cafe or pastry shop and try traditional delights such as panellets or bunyols de vent. You can also enjoy a romantic dinner at one of the city's charming restaurants, toasting to the magic of Sant Jordi and all that it represents.

This Sant Jordi, from IQOS, we want to celebrate more than just the tradition of giving books and roses. We want to share with you the excitement of starting a new chapter and seeking your best version.

That's why, from April 17th to 22nd, we encourage you to stop by our IQOS partners in Barcelona to pick up a very special bookmark. And on April 23rd, Sant Jordi's day, we await you at our IQOS boutique on La Rambla to give you a blank book. A calligrapher will be in charge of personalizing it with the title of your choice, thus giving you the start to begin writing the next pages of your life.

This Sant Jordi, join IQOS to write the next chapter of your life.