What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science
Care and privileges
Mainland and Balearic Islands
Mainland and Balearic Islands
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Sign-up and get up t0 30€* discount for your primer IQOS ILUMA.
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Peninsula and Balearic Islands
Canary Islands

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Upgrade to IQOS ILUMA

Sign-up and get up to 30€* discount for your IQOS ILUMA device
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What is IQOS?
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science

“It’s satisfying to look back and see how one small step changed your whole life.”
Discover Vasiliki’s story
Care you can count on
Care and privileges
Mainland and Balearic Islands
Mainland and Balearic Islands

Get up to 20€ discount* to upgrade to IQOS ILUMA by exchanging your current device
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IQOS ILUMA breakthrough technology
Meet next level innovation with IQOS ILUMA.

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to have a better and enhanced heated tobacco experience.


IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the tobacco stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMA™ is designed to be used only with the new generation of heated tobacco sticks with SMARTCORE induction technology. Do not use IQOS ILUMA™ and SMARTCORE sticks with previous IQOS™ generations, as this may cause damage to your device.

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the tobacco stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMA™ is designed to be used only with the new generation of heated tobacco sticks with SMARTCORE induction technology. Do not use IQOS ILUMA™ and SMARTCORE sticks with previous IQOS™ generations, as this may cause damage to your device.
With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to have a better and enhanced heated tobacco experience.


Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.
Next level technology


Shop the range


Effortless.Pocket-sized
Clean and enhanced experience, ideal on the go.


Familiar Design. Enhanced experience
Known and loved design. Bladeless, clean, effortless.
Ready for the next level?
Our most refined and advanced device ever. Bladeless. Clean. Effortless. Styled to the last detail.