Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
Find your perfect IQOS match.
IQOS 3 DUO
Ready when you are.
IQOS 3 MULTI
Portable. Use 10 times, then recharge.
IQOS 2.4 Plus
Perfect for everyday use.
A better alternative
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting, on average, 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.
Make it yours
Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of available design combos. Whatever you choose, bring your true colours to your IQOS experience.
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.