What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science
Care and privileges
Mainland and Balearic Islands
Mainland and Balearic Islands
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Sign-up and get up t0 30€* discount for your primer IQOS ILUMA.
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Peninsula and Balearic Islands
Canary Islands

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Upgrade to IQOS ILUMA

Sign-up and get up to 30€* discount for your IQOS ILUMA device
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What is IQOS?
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science

“It’s satisfying to look back and see how one small step changed your whole life.”
Discover Vasiliki’s story
Care you can count on
Care and privileges
Mainland and Balearic Islands
Mainland and Balearic Islands

Get up to 20€ discount* to upgrade to IQOS ILUMA by exchanging your current device
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What is IQOS?
IQOS offers adult smokers a better alternative to cigarettes. We’re distinctive by design, with smoke-free products that do not burn tobacco.

“To anyone who wishes to make a change - IQOS is worth it.”
Vasiliki switched to IQOS in 2020
If you are an adult smoker, switch to heating tobacco with IQOS and leave behind the ash and smell of cigarette smoke.

Real adult consumer who was rewarded for their participation in the campaign.
Important information: IQOS is not risk free and provides nicotine, which is addictive. Only for use by adults.
IQOS ILUMA™ is designed to be used only with heated tobacco sticks with SMARTCORE™ technology. Do not use IQOS ILUMA™ and heated tobacco sticks with SMARTCORE™ technology with previous IQOS generations, as this may cause damage to your device. See important information.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.

IQOS ILUMA ONE
Pocket-sized and ideal on the go.

IQOS ILUMA
Effortless and intuitive.

IQOS ILUMA PRIME
Refined and advanced.
We choose IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*



IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.
IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.
Your style. Your details
Mix and match as you go our widest range of accessories. Ever.
