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This year, IQOS users share their experience.

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Heated tobacco

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Inside IQOS ILUMA

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Real adult consumer who was rewarded for their participation in the campaign.
Important information: IQOS is not risk free and provides nicotine, which is addictive. Only for use by adults.

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IQOS ILUMA ONE
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Ready for the next level?

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

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IQOS ILUMA™ is designed to be used only with heated tobacco sticks with SMARTCORE™ technology. Do not use IQOS ILUMA™ and heated tobacco sticks with SMARTCORE™ technology with previous IQOS generations, as this may cause damage to your device. See important information.

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

A green IQOS ILUMA ONE
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

A moss green IQOS ILUMA device.
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IQOS ILUMA

Effortless and intuitive.

A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

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We choose IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

No fire
No tar**
No smoke

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.

Your style. Your details

Mix and match as you go our widest range of accessories. Ever.

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