English
*Up to €50 discount on the recommended retail price of the IQOS ILUMA device. Discount available at IQOS.com, IQOS boutiques and selected retail outlets.
Conditions applicable to each point of sale
22.1 million overage smokers have already switched to IQOS*
*Source: PMI financial data or estimates, IQOS ILUMA user panel and PMI market research. Data updated as of July 2024. IQOS users who have completely stopped smoking cigarettes and for whom PMI heated tobacco units represent at least 70% of their heated tobacco consumption in the past 7 days.
IQOS ILUMA™ is designed to be used only with heated tobacco sticks with SMARTCORE™ technology. Do not use IQOS ILUMA™ and heated tobacco sticks with SMARTCORE™ technology with previous IQOS generations, as this may cause damage to your device. See important information.