This changes everything

Thanks to the HeatControl™ Technology, IQOS heats tobacco rather than burning it with the advantages that traditional smoking just doesn’t have: no cigarette smell, no ash and no smoke.

IQOS Products

Mini compare 3

A new design, elegant and intuitive. IQOS 3 uses the latest technology to deliver an improved user experience. Its compact and ergonomic design is perfect for any moment, whatever the occasion.


Mini compare Multi

An all-in-one, compact design.

The new IQOS 3 Multi is an integrated device permitting 10 back to back uses with just one charge.


Mini compare 2.4

The original design.

Where it all started.

IQOS 2.4 Plus delivers a fire, smoke and ash free alternative accessible to all adult smokers.

IQOS advantages

There’s no shortage of reasons to love your IQOS. IQOS is free from fire, ash and smoke and leaves less smell.


IQOS 3 is here

IQOS 3 ENG RGB_Logo plus white_90% Black

Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design. Discover our new IQOS ProtectPlus™ system, which offers your IQOS a better protection and reliability.

Discover IQOS 3
IQOS 3 MULTI ENG RGB_Logo plus white_90% Black

We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back uses without needing to charge; it’s as easy as it gets.

Discover IQOS 3 MULTI

Make it yours

Give your IQOS a unique and personal touch with our accessories.

Designing a smoke-free future

It’s our goal to offer adult smokers better alternatives to traditional cigarettes, heating tobacco instead of burning it and therefore reducing the risk associated with smoking.

Mission hp hero

This product is not risk free. This product is intended for adult use only.