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Tobacco ash and cigarette smoke are now things of the past.  

IQOS is a revolutionary way to use tobacco.

Learn about IQOS benefits

Heatcontrol tecnology.  

Experience the breakthrough of HeatControlTM Technology. Millions of adult smokers worldwide have switched to IQOS. What are you waiting for?

Learn more about IQOS technology

Free 7-day trial of IQOS.  

Complete the form and we will contact you to arrange an appointment in which we shall personally inform you of everything about IQOS and its benefits.

Try it out (free) for 7 days with personalised assistance from our experts.

This option is only valid for adult smokers.

TRY OUT IQOS FOR FREE

Make it yours.  

Customize your IQOS. Pick a color. Pick a combo. Pick a style.  
Design your IQOS
 

Designing a smoke‑free future.  

From burning to heating. From cigarette smoke to tobacco vapor. After thousands of years of burning tobacco, we’ve made it our mission to give adult smokers who would otherwise continue to smoke , access to better alternatives.  

Follow PMI’s Progress

This product is not risk free. This product is intended for adult use only.