IQOS

Oct 24, 2023

Discover our tobacco heating devices

The world of tobacco is experiencing a revolution thanks to new devices that heat tobacco instead of burning it. These devices have caught the attention of adult smokers who are looking for a more innovative alternative way of smoking than traditional cigarettes. In this article, we will explain how these tobacco heating devices work, some of their advantages and why IQOS devices are unique and different.

How do tobacco heating devices work?

These devices work based on controlled heating technology. Our devices are designed with dedicated heating elements that raise the temperature of the tobacco units in a controlled and even way. Unlike combustion in traditional cigarettes, where the tobacco burns generating smoke, in heating devices, the tobacco units reach a temperature high enough to release tobacco vapor without reaching the point of combustion. This heating process ensures a different and cleaner experience, significantly reducing exposure to harmful chemicals.

Tobacco heating devices

IQOS
Tobacco heating devices are revolutionizing the tobacco industry, emerging as an alternative to these traditional methods of tobacco consumption.
Unlike traditional cigarettes, that involve burning tobacco and the use of fire, tobacco heating devices completely eliminate the need for fire and the generation of ash. This not only reduces the risk of burning those around you, but also creates a cleaner experience, with no ash or smell of tobacco smoke.
In addition, the absence of combustion prevents the production of smoke, which reduces exposure to harmful substances for the smoker and those around them. IQOS ILUMA emits, on average, 95% lower levels of harmful chemicals compared to cigarettes*.

What makes IQOS devices different?

IQOS
Philip Morris' dedication, expertise and innovation has made IQOS devices the leaders in tobacco heating products, ranking #1* in this product category.
*Source: PMI global estimate of total market sales of warming tobacco units at month of year (excluding China and the U.S.).
These are some of the reasons that make IQOS devices unique:
  • Advanced technology: our devices incorporate state-of-the-art technology to ensure uniform and controlled tobacco heating.
  • Easy maintenance and cleaning: Cleaning and maintenance are essential for a smooth experience. That's why our devices are designed for easy use, and do not require cleaning. Plus, they leave no tobacco residue in your pocket.
  • Sophisticated design: our devices combine elegance and usability in an exceptional way. Every aspect is designed for a unique experience in style and functionality.
  • Wide variety of options: we know that everyone has their own preferences, so we offer a diverse range of tobacco heating devices. You can choose from our three new models: IQOS ILUMA, IQOS ILUMA ONE or IQOS ILUMA PRIME, available in different colors but also in limited editions.
  • Customization possibilities: we understand that individuality is important, so we offer the possibility to customize your IQOS ILUMA device with accessories to suit your style and needs. From sleeves, cases and ring sets to accessories such as wraps and charging docks.
  • Advice and support: taking the leap to a change of habits may involve doubts. You can check our help page to find the answers to your questions or contact our customer service team, who will be ready to help you.
Our tobacco heating devices offer a revolutionary experience that combines technology, design and a variety of customizable options - get ready and switch to a better alternative!
Important information: This does not necessarily imply a 95% reduction in risk. IQOS is not risk free.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.