Sep 26, 2024
World Art Day: How and why to celebrate this festivity with IQOS
World Art Day is a celebration aimed at promoting the appreciation of art in all its forms and highlighting its importance in culture and society. IQOS not only encourages reflection on the value of art but also seeks to engage its community in activities that foster creativity.
When is World Art Day?
World Art Day is celebrated every year on April 15. This date was chosen to commemorate the birth of Leonardo da Vinci (April 15, 1452), one of the most renowned artists in history.
Why is World Art Day celebrated?
This festivity originated in 2012 as an initiative by the International Association of Art (IAA) and UNESCO. World Art Day not only aims to recognize these contributions but also to promote access to art, highlighting its ability to break barriers and unite people from different cultures and backgrounds.
Moreover, the festivity supports contemporary artists and the preservation of our artistic heritage, encouraging reflection on the role art plays in education, personal development, and the creation of more inclusive communities. IQOS joins this celebration not only by valuing artistic innovation through the refined design of its devices but also by integrating art into its cultural proposals, promoting a lifestyle that, like art, challenges conventions and celebrates boundless creativity.
How to celebrate World Art Day? Some ideas from IQOS
If you want to celebrate this day, here are some ideas we propose:
- Visit art exhibitions: Museums and galleries open their doors to showcase works by local and international artists.
- Enjoy a concert or theater performance: Music and theater are forms of art that also deserve to be celebrated. Attend a concert by a local artist or enjoy a play at a theater to connect with live creativity. IQOS has already participated in the music scene with proposals such as the Candlelight DJ Sessions in its Boutiques or the reinterpretation of the singer Israel Fernandez’s “La Leyenda del Tiempo.”
- Attend workshops and lectures: Educational events are organized on this day where artists share their techniques and experiences.
- Participate in community projects: Look for initiatives that involve the community in the creation and appreciation of art, and get involved.
- Organize an art session at home: Gather friends and family for an afternoon of painting or crafts.
Some activities by IQOS supporting Art
Here are some initiatives by IQOS related to art:
- Bárbara Ferry's art at the inaugural event of the IQOS Club Café: At the inaugural event of the IQOS Club Café, the design of the campaign and of the different tableware elements was created by the designer Bárbara Ferry. The aim was to capture the essence of the capital and connect it to IQOS.
- IQOS Poster for the 2024 Feria de Abril by Daniel Diosdado: This piece was presented for the Feria de Abril during an exclusive event at Villa Luisa, Seville, featuring singer Antonio Carmona. The poster reinterprets the essence of the fair, highlighting traditional elements like gastronomy and the "alumbrao."
- Stained glass window at the IQOS Boutique in Málaga by Alberto Cascón: The IQOS Boutique in Málaga, inaugurated in July 2024, stands out for its innovative design, particularly a stained glass window created by Alberto Cascón, a master craftsman from Viarca. This work is inspired by the avant-garde spirit of IQOS and was crafted using the technique of glass fusion, an advanced process that uses heat to work with glass, reflecting the brand’s innovative character.
Other important dates
There are other significant dates throughout the year that you should add to your calendar. These occasions provide us with opportunities to reflect, commemorate, and celebrate important aspects of our lives and society in general.
- International Women’s Day: A date that commemorates the struggle for gender equality and acknowledges the fundamental role of women in society. It is a day to reflect on the progress made, but also to remember that there are still challenges to overcome.
- LGBT Pride Day: This day aims to raise awareness and celebrate diversity, as well as to fight for equality and acceptance of all gender identities and sexual orientations.
- Friendship Day: A perfect time to show our friends how much we value and appreciate them.
- Single’s Day: An ideal occasion to celebrate being single and self-love.