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Heat tobacco with IQOS

A better alternative for smokers

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To move forward, is part of our nature. The desire of taking a better decision. Offering adult smokers, a better alternative to cigarrettes to build a smoke-free future.

A better alternative

No smoke, less smell than cigarrettes.

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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See the difference

The Heat-Not-Burn technology is used to heat tobacco and it doesn´t produce smoke.

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Better is up to us

A better alternative to cigarettes.

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We choose IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

No fire
No tar**
No smoke

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.

IQOS 3 DUO
Improved technology, same style
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IQOS 3 DUO
An experience your way
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Leave the smoke behind

Try it first

Try any IQOS for 14 days. Decide later.

Try it first

Try any IQOS for 14 days. Decide later.

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More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.

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Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS. 

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.