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A real alternative to smoking
Discover heated tobacco
What is IQOS?
What is IQOS?
Real tobacco, real progress
Key reasons to switch
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Peninsula and Balearic Islands
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The IQOS tobacco heating technology
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level.


Real advanced alternatives to smoking that bring you a cleaner experience. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.
Next level experience
Tobacco experience like never before.
Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information
Next level technology
Robust design and no cleaning. Ever.
Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.



Next level experience
Tobacco experience like never before.
Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information
Next level technology
Robust design and no cleaning. Ever.
Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Why we choose IQOS: the technology under heated tobacco
Discover why millions of adult smokers around the world have switched to IQOS.*



IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.
Improved technology, same style
Explore the science and technology behind our range of IQOS heat-not-burn devices.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

IQOS HEATCONTROL™ bladed heating system
Changing to smoke free alternatives is very easy
Take a guided trial with an expert online or at home with our lending service.
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Accidental damage protection, rapid replacement and international assistance.