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The IQOS tobacco heating technology

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level.

Dispositivo IQOS ILUMA ONE sobre una mesa de madera Dispositivo IQOS ILUMA ONE sobre una mesa de madera

Real advanced alternatives to smoking that bring you a cleaner experience. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level. 

Next level experience

Tobacco experience like never before.

Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information

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Next level technology

Robust design and no cleaning. Ever.

Do not use IQOS ILUMA™ and its heated tobacco sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble the heated tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

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Next level simplicity

An improved and more intuitive experience.

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Why we choose IQOS: the technology under heated tobacco

Discover why millions of adult smokers around the world have switched to IQOS.*

No fire
No tar**
No smoke

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to a cigarette smoke.

Improved technology, same style

Explore the science and technology behind our range of IQOS heat-not-burn devices.

Changing to smoke free alternatives is very easy

Try IQOS

Take a guided trial with an expert online or at home with our lending service.

Try IQOS

Take a guided trial with an expert online or at home with our lending service.

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More to discover
with myIQOS

Care you can count on, privileges to inspire you  

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Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS. 

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage protection, rapid replacement and international assistance.