The resolutions that drive us: an IQOS event at Platea Madrid

On November 29th, Platea Madrid became the stage for a new event organized by IQOS. A night full of emotions, the best food and live performances. The event was focused on New Year's resolutions and the quest to become a better version of yourself. Continue reading to discover all the details of this celebration!

The attendees were welcomed with a glass of champagne in a very original way. In addition, there was a special stand where you could write your resolutions for the coming year. This special corner allowed you to write your wishes on cards that would later be hung on a glass sphere illuminated with LED lights. The symbolism was clear: each resolution is a light that guides us to a better future.

At the heart of this celebration was IQOS, not only as an alternative to conventional tobacco, but as a way of life. IQOS is not just about heating tobacco, being part of the IQOS Community means immersing yourself in unique and exclusive experiences.

The evening was full of magic thanks to live music: from jazz, to a violinist, a DJ and Leiva's performance as the main show. Guests were also able to enjoy excellent catering and cocktails.

IQOS is changing the way we experience tobacco, leading a movement towards a smoke-free future. This IQOS event represented a commitment to New Year's Resolutions, , a night dedicated to transformation and support among those who are part of the IQOS community.

We invite you to join this journey, where New Year's resolutions become achievable goals, and let's celebrate together our progress and achievements.

Join IQOS and celebrate change! Let's make each resolution a step towards a smoke-free future!