Light blue IQOS 3 Multi and copper and white IQOS 3 devices

Heat-Not-Burn Technology explained

While the idea of heating tobacco (instead of burning it) has been around for more than two decades, it took years of research and development to create heat-not-burn product. More than 7.3 million consumers have already chosen to switch from cigarettes to this alternative: our tobacco heating system IQOS.

At the heart of IQOS are sophisticated electronics that heat specially designed heated tobacco units. IQOS heats the tobacco just enough to release a nicotine-containing tobacco vapor but without burning the tobacco.

Here’s the key point: the tobacco in a cigarette burns at temperatures in excess of 800°C, generating smoke. But IQOS heats tobacco to much lower temperatures, up to 350°C, without combustion, fire, ash, or smoke.

What is there? A nicotine-containing vapor – not smoke – that makes IQOS a smoke-free product that has, among many others, these benefits when compared to cigarettes:


  1. No combustion: Unlike traditional cigarettes, IQOS has no risk of burning others around you, pets, clothes, and furniture as there is no lit end.
  2. No smoke: Unlike traditional cigarettes, IQOS does not burn tobacco and therefore produces no smoke.
  3. No ash: since there is no burning, IQOS produces no ash.
  4. Less smell: IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.


This product is not risk free. This product is intended for adult use only.