Guide to Mercedes-Benz Fashion Week Madrid with IQOS

The 78th edition of Madrid Fashion Week 2023 will take place from the 12th to the 17th September. Held at IFEMA MADRID, this annual event is a showcase of creativity, style and elegance that attracts fashion enthusiasts, influencers and professionals from the fashion industry from all over the world. Whether it's your first time, or you're a seasoned attendee at Spain's number one fashion show, IQOS offers you this guide so that you don't miss any of the highlights or must-see shows of Madrid Fashion Week 2023.

On the 12th and 13th September, the Desfiles en la Ciudad (Fashion Shows in the City) will take place in different locations in the center of Madrid. The rest of the fashion shows will be held in Hall 14.1 at Feria de Madrid (IFEMA). Here are some of the most anticipated fashion shows and catwalks that can't be missed this year:

To close the Desfiles en la Ciudad (Fashion Shows in the City), the designer Ángel Schlesser will present his collection for the Spring / Summer 2024 season at the Instituto Cervantes. This collection called Intersticio focuses on the feminine and elegant woman, with a special emphasis on strap dresses and close references to his previous collections. The main colors are black and white, with fabrics such as cadi and neoprene, as well as lace and ribbons.

The Spanish brand Pedro del Hierro will present its Delirio Habanero Collection. Paying homage to Cuban fashion, the collection reinterprets elements of Havana: you'll see flavors representative of Havana, prints with an explosion of vibrant color, trends and silhouettes displayed in a festive atmosphere. The collection features attractive color combinations, a large presence of draping and the symbolic White Butterfly, Cuba's national flower.

Custo Barcelona's collection focuses on the creation of emotional pieces designed to provoke desire in women, highlighting creativity, innovation and surprise as part of the mechanics of desire. The color white is given emphasis and fused with a palette that includes turquoise, fuchsia, azalea, pink, yellow, black and orange, creating a speech aimed at enriching and complementing the wardrobes of women who value and bet on their personality and confidence.

Madrid Fashion Week is known for its leading showcase of events and activities, held in the Cibelespacio. At MBFWMadrid 2023 you are invited to take part in its extensive programme: live music, workshops and talks, competitions, prize draws and much more. You will also be able to browse and purchase the creations of young designers.

Fashion will not only be present on the catwalks of Madrid Fashion Week 2023. IQOS is the perfect complement to add a unique touch of style to your experience at Spain's biggest fashion event of the year.

IQOS cutting-edge heat-not-burn devices are available in a number of styles and colors to suit your personal taste. You can also choose from a wide range of accessories to personalize them and make them even more unique. Stand out, get noticed and set the trend with IQOS at Madrid Fashion Week 2023!