27 Jun 2022
Pride shows its colours.
At IQOS we’re very proud that society is advancing and has chosen a future where everyone has the same rights. That’s why we want to celebrate World Pride Festival and congratulate the LGTBIQA+ community on this special day.
Choose whatever you want to be.
On World Pride Festival Day colours have a special meaning and are the flag of freedom of expression and diversity. Everyone has the right to express themselves just the way they are so that we can all advance and leave prejudice and labels that limit us so much behind.
At IQOS we know about the importance of being able to choose. That’s why we created a better alternative to cigarettes, heating tobacco instead of burning it, leaving behind ash and the smell of cigarette smoke. But we didn’t stop there, we created different product ranges such as IQOS ILUMA, IQOS ILUMA PRIME or IQOS ILUMA ONE and hundreds of IQOS accessories so that this Pride and whenever you want, you can customize your device and be proud of it.
Show your true self.
Discover all the IQOS accessories: sleeves, door covers, wraps … endless combinations in different colours and textures so that you can customize your IQOS ILUMA to your taste and style. We also have rings*: the seven colours of Pride represented in a unique, subtle accessory that will make a difference this Pride.
The sets of rings come with a tool to extract and place them. They are very easy to change: you just have to fit the tool onto the ring, turn it slightly and change them to whatever you like the most. Add colour and personality to your IQOS ILUMA and IQOS ILUMA PRIME device with the rings and show yourself as you want during Pride.
Nothing stops you with IQOS ILUMA ONE.
And as we know that you won’t stop at Pride, you’ll need your IQOS to carry on too. IQOS ILUMA ONE is the simplest, most compact device for heating tobacco. All in one, versatile, with a built in battery, 20 consecutive uses and an incredible price, the perfect partner this Pride.
*Exclusive accessories for IQOS PRIME and IQOS ILUMA.
