PMI launches in Japan its latest and most innovative heating tobacco device. IQOS ILUMA

At IQOS we believe in innovation and technology to improve the world and move towards the future. That is what we have done in the heated tobacco category with our new IQOS ILUMA device. An innovative device with the latest SMARTCORE Induction System™ heating technology that will enhance the tobacco heating experience in all aspects.

We launched the new IQOS ILUMA in Japan, of course… where else? A market that knows IQOS very well and a society that has the most advanced technology in the world. IQOS ILUMA is the future of heated tobacco and what better way than to present it in the country of innovation.

The new SmartCore Induction System™ tobacco heating technology looks like something out of the future. Innovation has allowed us to improve the heating system and enhance it through induction. This allows us that the device does not need foil and that, combined with the tobacco units for induction heating, heat the tobacco unit exclusively created for IQOS ILUMA from within to provide a superior experience. In addition, as it does not have a heating sheet and thanks to the metal heating element that is inside, it does not leave tobacco traces, so you will never have to clean it again.

An avant-garde design, a trendy accessory. This is the new IQOS ILUMA PRIME. Its elegant anodized aluminum coating and its textured cover will offer you that different style that characterizes you. But that is not all. Customize it and create your own IQOS ILUMA PRIME thanks to its range in four colors.