IQOS Stand in Mad Cool festival

5 Jun 2023

Are you ready to take Mad Cool Festival to the next level?

On July 6, 7 and 8, 2023, one of the best events returns to Madrid: Mad Cool Festival.
The wait has been long, but the Madrid festival is here to have a good time: music, friends, laughter and many moments that will remain to be remembered. Everything indicates that it will be an incombustible festival, like the spirit that moves you.
If you are an adult smoker, you will be able to experience it hand in hand with IQOS ILUMA, the device that heats tobacco instead of burning it, without ash, without smoke, and without the smell of cigarette smoke.
From IQOS we want to give you a couple of tips to have a good time and enjoy the Mad Cool Festival in Madrid to the fullest:
  1. Personalize your device: Whether you go for 1, 2 or 3 days, don't miss the opportunity to shine. At IQOS.com you have many options to personalize your device with neon cases or what better time to launch the limited edition of ILUMA x kolor IQOS accessories? Discover it here.
  2. Discover Madrid: Mad Cool is more than just a festival, it's a movement throughout the city. If you are an adult smoker and you come to spend a few days to discover Madrid or you are from the city, remember that you can learn more about IQOS in our exclusive IQONS spaces, the best places to enjoy an afternoon of drinks with friends and have a good time.
  3. Finally, if you want to experience a cleaner festival, free of ash and the smell of cigarette smoke, you can get your IQOS ILUMA ONE with up to €20* discount.
If you have come this far, we know that you are a person who likes to have fun, enjoy music, friends and good times. We know that you are one of those who "always look forward" and Mad Cool Festival is your place. It is also ours, we will be present all 3 days with an IQOS stand, so if you have any questions or want to know more about us, we will be delighted to receive you at "Our House".
*Up to €10 discount on PVP on the purchase of a first IQOS device when registering it and accepting to receive commercial communications (ILUMA, ILUMA Prime and ILUMA One), cumulative with an additional discount of €10 using the IQOS code of an adult user friend.
Discount on PVP set freely by the establishment. Check conditions at the point of sale.