Mad Cool 2024: Enjoy the Mad Cool festival with IQOS

The wait has been long, but the Madrid festival is here to have a good time: music, friends, laughter and many moments that will remain in the memory. Everything indicates that it is going to be an incombustible festival, like the spirit that moves you.

If you are an adult smoker, you can experience it with IQOS ILUMA, the device that heats tobacco instead of burning it, without ash, without smoke, and without the smell of cigarette smoke.

On July 10, 11, 12 and 13, 2024, one of the best events returns to Madrid: Mad Cool Festival.

Mad Cool Festival is, without a doubt, a national and international musical reference. Sixth edition in 2024, which will be held from July 10 to 13, and which already has the first confirmations: Dua Lipa, Avril Lavigne, Pearl Jam, Sum 41, Tom Odell, Janelle Monáe, Arlo Parks and The Smashing Pumpkins, the first confirmed of the 2024 edition.

It is one of the essential stops on the European tour of music festivals. attracting audiences from all over the world in each new edition, offering first-class live shows to hundreds of attendees.