PMI launches IQOS ILUMA in Switzerland: its latest and most innovative heating tobacco device.

At IQOS we believe in innovation and technology to improve the world and move towards the future. That is what we have done in the heated tobacco category with our new IQOS ILUMA device. An innovative device with the latest SMARTCORE Induction System™ heating technology that will enhance the tobacco heating experience in all aspects.

Following the launch in Japan, we are bringing the future of heated tobacco to one of the IQOS landmark countries, launching in Switzerland the new IQOS ILUMA series, with a new technology that brings you an enhanced experience.

The new SmartCore Induction System™ tobacco heating technology looks like something out of the future. Innovation has allowed us to improve the heating system and enhance it through induction. This allows us that the device does not need foil and that, combined with the tobacco units for induction heating, heat the tobacco unit exclusively created for IQOS ILUMA from within to provide a superior experience. In addition, as it does not have a heating sheet and thanks to the metal heating element that is inside, it does not leave tobacco traces, so you will never have to clean it again.

An avant-garde design, a trendy accessory. This is the new IQOS ILUMA PRIME. Its elegant anodized aluminum coating and its textured cover will offer you that different style that characterizes you. But that is not all. Customize it and create your own IQOS ILUMA PRIME thanks to its range in four colors.