The science behind iqos

10 Mar 2021

The benefits of heating tobacco with IQOS: Less is more

When an adult smoker like you decides to find better alternatives to traditional cigarettes, you might have questions. Will the product be any good? How will it be different to smoking? With IQOS, the #1 tobacco heating device*, there are numerous benefits. Knowing this will confirm that choosing this revolutionary technology is a better option than continuing to smoke, although the best thing would be to quit consuming tobacco and nicotine altogether.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
Benefits of IQOS
The first of these benefits is specifically to do with the HeatControl™ technology that is at the heart of IQOS. Thanks to this technology, the device heats the tobacco up to 350°C without burning it. The result is a reduction in the amount of substances that are usually released when combustion occurs. The smoke produced when tobacco burns contains more than 6,000 chemical substances; almost 100 of them have been identified as being harmful or potentially harmful.
IQOS is a better choice than continued smoking.
Important information: IQOS is not risk-free.
The benefits of IQOS are not limited to the lack of combustion and therefore lower emission of substances identified as harmful or potentially harmful. Adult smokers who, like you, use this device will notice other benefits in their day to day lives.
Other benefits of IQOS: Less smell
Among the benefits of IQOS there’s also the fact that it generates less odour than the smoke from cigarettes. According to a survey carried out with adult IQOS users1, those who had switched to it say that their breath smells better than it did with cigarettes and they feel more comfortable getting close to people than they did after smoking a cigarette.
Once again, it’s about the absence of combustion: as the tobacco doesn’t burn, it produces neither ash nor a smell of smoke when it is used. Also, the IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
As IQOS produces less smell than cigarettes, it is less likely to bother people around you.
1 Source: Online survey conducted by third-party research agencies in 2016 and 2017 among 3.157 IQOS users in Japan, Switzerland, Italy, Romania and Spain.
More benefits of IQOS: It does not stain
Those who are already using this alternative are aware of a very important benefit of IQOS: IQOS leaves significantly less stains on your teeth** than cigarettes.
Important information: If teeth are already stained, switching to IQOS will not reverse the colour of those stains.
**Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea or wine, which may influence the results.
This benefit of IQOS will be more obvious after professional dental cleaning and only after switching fully to IQOS.
Another aspect that we shouldn’t forget is that factors such as drinking coffee, tea and wine can stain your teeth, regardless of whether you have decided to switch to IQOS or you still smoke cigarettes. Also, IQOS will not stain your fingers and will leave significantly less staining on your curtains and furniture than cigarette smoke.
These are just some of the benefits of IQOS that should help you in your decision to find a better alternative to traditional cigarettes. Essentially, with IQOS you’ll have a cleaner experience. If you’d like to find out more about the technological revolution of this electronic device, we recommend that you visit our Science page. Meanwhile, we’d like to welcome you to the community of incombustibles.