Why is changing to IQOS a better alternative?

Why is changing to IQOS a better alternative?

The best choice a smoker can make is to stop consuming tobacco and nicotine products entirely. However, for those who do not wish to, there are better alternatives to the traditional cigarette.

At IQOS we are very proud of our devices as more than 10 million adult smokers around the world have already switched to IQOS*, transitioning to HeatControl™ technology. One of the great advantages of our electronic devices is that by eliminating combustion, you also eliminate smoke and ash.

Our main aim is to put the latest technological and scientific progress made at the service of adult smokers, improving their experience and that of the people around them. If you have not yet had the chance to try out our device (you can request a free trial here), we will explain just why it is better to swap to IQOS, so that you have a clearer idea.

What is the secret of IQOS?

IQOS has developed the perfect formula to meet the expectations of even the most demanding smokers, yet at the same time eliminating some of the disadvantages of traditional cigarettes. Heating tobacco to a maximum temperature of 350º generates an aerosol that contains nicotine without the smoke and smell of the traditional cigarette, thereby making IQOS a better choice than a traditional cigarette and perfect for even the most demanding smokers.

What are the advantages of IQOS?

  • IQOS is an electronic device that does not generate smoke; it is an aerosol that dissipates more quickly.
  • It does not produce ash.
  • It smells less, leaving no cigarette smoke, which is replaced by a less persistent odour, on clothes and hair.
  • Differently to cigarettes, as there is no lit tip, with IQOS there is also no risk of burning those around you, nor pets, clothes or furniture.

This simple change, eliminating combustion and heating tobacco, is the real key to our success. As the tobacco is not burnt, there is no smoke or ash and this reduces the smell and dirt. In thus doing, IQOS users can use it without the nuisance caused by smoke from a traditional cigarette.

Discover the practical elegance of IQOS

The advantages offered by IQOS are not purely technological. Its elegant, easy-to-handle, convenient pocket size make IQOS a complete electronic device, designed to simplify the life of adult smokers, without forgoing elegance.

The new, compact design flaunted by IQOS 3 means you have the perfect size device to carry wherever you like, in your pocket, bag or even by hand. Its rounded edges make it more ergonomic and more natural and intuitive to hold. Aspects like the vibration and LED lighting have been improved to assure a more user-friendly experience.

The IQOS 3 Multi model allows you to use the device continuously, with no need to constantly charge it - perfect for users not wanting to wait. Its integral, compact, light design is perfect for carrying with you at all times to enjoy the IQOS experience without having to wait.

Tell other smokers about your IQOS experience and share the change

More and more smokers are changing to IQOS. If you are one of the over 10 million adult smokers around the world who have already switched to IQOS* and want to share the change, recommend IQOS to other adult smokers. Your friends and acquaintances will thank you for it.

Leave smoking, ash and the smell of traditional cigarettes in the past and open to the new horizon proposed by IQOS, with an experience that has to be first-hand. Because the change is here now. Don't miss out - try the advantages of IQOS for yourself.


*Source: financial data or estimates from PMI, IQOS user panel and PMI market research. Data updated to March 2020. IQOS users who have completely stopped smoking cigarettes and PMI's heating tobacco units which represent at least 70% of heated tobacco consumption in the last week.


This product is not risk free. This product is intended for adult use only.