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18 Oct 2023

Smoke free tobacco decives: an alternative to traditional tobacco

If you're an adult smoker, you may be looking for alternatives to traditional tobacco, and you've heard of smoke-free tobacco devices. But what are they and why do they produce no smoke? In this article, we'll analyze tobacco heating devices, why they are smoke-free, and what their advantages are compared to traditional tobacco.

What are tobacco heating devices and why are they smoke-free?

Tobacco heating devices are a category of smoke-free tobacco devices that have been developed as an alternative to traditional cigarette smoking.
Unlike conventional cigarettes, which burn and produce smoke, these devices work by heating the tobacco by induction, at a lower temperature than the combustion process.
The absence of combustion means that no smoke is generated, but rather a tobacco vapor that emits, on average, 95% lower levels of harmful chemicals than cigarettes*.
IMPORTANT INFORMATION: This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
*Average reductions in the levels of a number of harmful chemicals (excluding nicotine) compared to reference cigarette smoke. Based on scientific studies conducted with manufacturer's heating tobacco units designed for IQOS.

Advantages of tobacco heating devices

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In addition to being smoke-free tobacco devices, tobacco heating devices offer a range of significant advantages compared to conventional cigarettes, which we will explain below:
  • 1. Less harmful substances
    One of the most important advantages of tobacco heaters is that they do not generate smoke, which is the main cause of smoking-related diseases. Tobacco heaters produce less harmful chemical emissions compared to smoke from conventional cigarettes.
  • 2. Reduction of tobacco odor
    Traditional cigarette smoke leaves a strong odor that adheres to the surrounding environment: clothes, rooms in the house, furniture and hair. In addition, the tobacco vapor emitted by these devices leaves a less persistent odor than cigarettes.
  • 3. Disappearance of ashes and fire
    Tobacco heaters completely eliminate ash and fire from the smoking process. The absence of ashes reduces the waste derived from this process, and thanks to the elimination of fire we will avoid the risk of burning the people around us.

IQOS is the #1 heated tobacco product.*

IQOS
IQOS is the #1 heated tobacco product.* Thanks to its innovative approach and commitment to risk reduction, IQOS has earned the trust of consumers who are looking for alternatives to traditional tobacco.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of February 2021. (excluding China and US).
One of the key reasons behind the success of IQOS resides in its leading edge technologies designed in Switzerland. The unique SMARTCORE INDUCTION SYSTEM™ and HeatControl™ technologies are integrated into the new IQOS ILUMA devices and ensure that the tobacco units are heated to controlled temperatures.
The scientists and engineers behind IQOS have created a stylish and ergonomic device that combines functionality and aesthetics and has become one of the leading smoke-free tobacco devices on the market.