usuaria iqos

Aug 30, 2024

Singles' Day: date, origin and how to celebrate the holiday

In recent years, Singles' Day has gained popularity around the world as an occasion to celebrate singleness and self-love. Although it originated in China as a sort of counterculture to Valentine's Day, it has evolved into a globally recognized celebration.

When is Single's Day?

International Singles' Day is celebrated every year on November 11, as the date (11 of 11) consists only of the digit “1”, which symbolizes loneliness and singleness.

Origin of Singles' Day

Singles' Day originated as a joke among friends at Nanjing University, China, in 1993. The idea came about as a way to rebel against the social pressure they faced for not being in a relationship. In Spain, the tradition arrived approximately 10 years ago and, over time, the term “San Solterín” has emerged to refer to this holiday.

Singles' Day Today

Although originally created to make single people proud of their marital status, under the name Singles' Day, this day has largely become a discount campaign, similar to Black Friday and Cyber Monday.

Other important dates

There are other significant dates throughout the year that should be on your calendar. These occasions give us the opportunity to reflect, commemorate and celebrate important aspects of our lives and society in general.
  • International Women's Day: is a day to commemorate the struggle for gender equality and to recognize the fundamental role of women in society. It is a day to reflect on the progress made, but also to remember that there are still challenges to overcome.
  • LGBT Pride Day: on this day the objective is to make visible and celebrate diversity, as well as to fight for equal rights and acceptance of all gender identities and sexual orientations.
  • Friendship Day: it is the perfect time to show our friends how much we value and appreciate them.
  • Grandparents' Day: it is the day to honor those loved ones who have marked our lives with their wisdom, patience and unconditional love.

How to celebrate Single's Day? Ideas

If you want to celebrate this day, these are some of the ideas we propose:
  • Enjoy your time alone: You can get tickets to some of the best music festivals in Madrid, Barcelona, Valencia and Seville or enjoy your favorite food in a good restaurant in Madrid, Barcelona and Valencia.  
  • Get together with other single friends: You can make the most of the sunlight hours by enjoying the terraces and rooftops of Madrid, Barcelona, Valencia and Seville.
  • Treat yourself to something special: Take advantage of discounts and promotions to treat yourself. If you are an adult smoker and are looking to leave cigarettes behind, you can consider alternatives, such as IQOS ILUMA devices and switch to heating tobacco instead of burning it. Discover all our offers and discounts.