Richel By A2 at the IQOS Serrano Boutique

On Tuesday, November 7th, the IQOS Serrano Boutique became, once again, the stage for a new exclusive event. This time, IQOS and Richel By A2 joined forces to provide their lucky attendees with a unique immersive experience. Let's discover the details of this event below.

Our IQOS Serrano Boutique served as the perfect setting for the occasion, where guests had the opportunity to immerse themselves in the world of fashion and innovation.

The concept of the event revolved around an immersive exhibition showcasing Richel's most iconic garments, a brand with a long history of excellence in the fashion industry. Our Boutique was transformed with projections that displayed the patterns of Richel's iconic scarves. The evening was filled with thoughtful details for the attendees, accompanied by cocktails, exquisite catering, and a DJ's music.

Richel By A2 is the successor to the historic fashion house Richel Paris, founded by Michel Catris in 1976. This new era is an example of how tradition can be combined with a contemporary vision.

The brand became famous for its high-quality accessories, such as scarves and ties, and collaborated with renowned brands like Celine, Yves Saint Laurent, and Balenciaga. Its creator became a pioneer as the first Spanish silk exporter, extending his influence internationally.

The event on November 7th was an opportunity to relive Richel's rich history and appreciate its evolution over the years.

The collaboration between IQOS and Richel By A2 is an example of how two brands can come together to offer unique experiences. Both brands share a commitment to excellence and innovation in their respective fields.

Richel By A2 blends tradition with a contemporary fashion vision. Their limited and daring pieces allow people to express themselves uniquely through fashion.

IQOS has revolutionized tobacco consumption, focusing on a smoke-free future while maintaining the essence of our industry.

This collaboration represents the perfect synergy between both brands, aiming to provide unique and exclusive experiences.

At IQOS, we are committed and excited to continue surprising you with new experiences and unforgettable events. Join our community and discover the advantages of being part of an innovative world. We look forward to sharing this exciting journey together!