IQOS user

Mar 19, 2024

IQOS: user reviews and testimonials

IQOS devices have become an increasingly popular choice among adult smokers looking for a cleaner and better alternative to traditional cigarettes.
If you are interested in IQOS devices, what a better way to start this journey than reading reviews of those who have already experienced the change? Below, you can read testimonials, experiences and reviews of IQOS users who have experienced firsthand the revolution that our tobacco heating technology has brought about.

Read real user reviews about IQOS

IQOS user
Millions of people have found in IQOS devices a unique option that combines advanced technology, design and innovation. Let's see what some of the users have to say about the different IQOS ILUMA models and their experience with them.

IQOS’ ILUMA reviews

  • According to Juliana, one of the key things she highlights about IQOS is that "IQOS doesn't burn the tobacco, it heats it. That's the difference".
  • Nicole believes that "Using IQOS is very similar to smoking a cigarette, but without the smell and the ash".
  • In addition, Giorgia says that "With IQOS, I have stopped smoking cigarettes completely. Now it is impossible for me to start again."

IQOS’ ILUMA ONE reviews

  • Carles' opinion is clear "When I recommend IQOS to a friend I feel I am helping them".
  • Mario thinks that "IQOS does not produce smoke or ash and the smell does not linger".
  • Federica comments "It only took me a week to completely switch from cigarettes to IQOS".

IQOS’ ILUMA PRIME reviews

  • Maria's words say it all: "IQOS has changed my life. Since I've been using it, I've never touched a cigarette again".
  • One of the advantages that Arantxa highlights is that "With IQOS my hair, clothes and hands don't smell of cigarette smoke".
  • Francesco says, "Smell was the main problem I had with cigarettes. But with IQOS, there is no such problem".

More than 27.2* million IQOS users worldwide

IQOS user
Although the most beneficial option for a smoker is to quit tobacco and nicotine use altogether, for those adults who would otherwise continue to smoke, IQOS is a better alternative to cigarettes.
IQOS has already earned the trust of 27.2 million* users worldwide. But what makes IQOS a unique alternative?
*Source: PMI financial data or estimates (excluding Russia and Ukraine), IQOS user panel and PMI market research. Data updated as of June 2023. IQOS users for whom PMI heating tobacco units account for at least 5% of their daily tobacco consumption in the last 7 days. 
One of the main reasons is IQOS unique tobacco heating technology. As opposed to traditional cigarettes, which burn tobacco and generate smoke and ash, IQOS operates by heating tobacco at controlled temperatures. IQOS latest devices, IQOS ILUMA emits significantly lower levels of harmful chemicals compared to cigarettes*.
Important information: IQOS is not risk free.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. 
Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS. 
In addition, IQOS offers a cigarette smoke odor-free experience, which means you no longer have to worry about the smell permeating your clothes, hair and hands.
The growing community of IQOS users is a testimony to how our innovation is changing the way people use tobacco. Explore the reviews and experiences shared by our users and find out why IQOS has become the favorite choice of so many adult smokers!