Apr 22, 2022
Did you know that nicotine is not the main cause of smoking-related illnesses?
Many of our users believe it is the nicotine. However, while nicotine is addictive, it is the other chemicals released when a cigarette is burned that are the main cause of smoking-related illnesses.
Because IQOS heats the tobacco instead of burning it, it emits, on average, 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: This does not necessarily imply a 95% reduction in risk. IQOS is not without risk.
*Mean reductions in levels of a range of harmful chemicals (excluding nicotine) compared to smoke from a reference cigarette.
Based on scientific studies conducted with manufacturer's heating tobacco units designed for IQOS.