IQOS boutiques around the world

The new IQOS Boutique opens its doors right in the heart of Madrid

Following in the wake of cities like Tokyo, Berlin, Milan, Zurich and London, the first IQOS Boutique is now opening in Madrid.

Soon the new IQOS store will open its doors in Calle Serrano, Madrid, right in the heart of the “Golden Mile”.


The boutique

The IQOS Boutique Serrano seeks to offer a meeting place and point of reference for all IQOS users and adult smokers interested in a better alternative.

It is an exclusive space in which our customers can enjoy a complete experience, finding out all about our products and innovations and examine first-hand our complete range of IQOS accessories and services.

It is a unique position where our customers can also attend special events inspired by the latest trends in design, art and fashion all year round.

This exclusive location offers all IQOS services, such as the sale of devices, customisation accessories and limited editions, as well as loans, charging stations and device cleaning and our troubleshooting service.

We look forward to seeing you in Madrid city centre, where our team will be only too happy to help you in what we hope will prove to be a reference IQOS space from now on.


This product is not risk free. This product is intended for adult use only.