Discover the IQOS Boutique in Serrano, in the center of Madrid

Madrid has already joined the select group of cities such as Tokyo, Berlin, Milan, Zurich and London, with an IQOS Boutique. Located in the prestigious Serrano street, in the heart of the “Golden Mile”, this IQOS store in Madrid will be the essential destination for users looking for a premium experience in combustion-free devices. The Boutique has been open for years and since then, the people of Madrid have been able to enjoy an exclusive space where they can get a closer look at the innovation and design that have made IQOS a leading alternative to traditional cigarettes.

The IQOS Boutique in Serrano aims to be a meeting place and a reference point for IQOS users and adult smokers who are interested in a better alternative.

This IQOS store in Madrid, is an exclusive space where our customers will be able to live a complete experience, discover our products and novelties, and learn from our team about the full range of IQOS accessories and services.

Thanks to the opening of the Boutique in Serrano, IQOS users enjoy a unique location where they can also attend special events inspired by the latest trends in design, art and fashion throughout the year.

In this exclusive space you will find all IQOS services, such as device sales, customization accessories and limited editions, loans and charging stations, as well as our troubleshooting service.

We are waiting for you in the heart of Madrid where our team will be happy to assist you in what we hope will be from now on a reference IQOS space in Madrid so that you can enjoy the different spaces in the Boutique.

The IQOS Club Café is the perfect space to relax and enjoy a unique experience while learning more about the IQOS world. Designed for those looking for a comfortable and sophisticated atmosphere, here you can enjoy exclusive drinks, surrounded by a welcoming environment. In addition, the café is intended to be a meeting point where users can share experiences and ideas about IQOS devices and the latest trends.

The IQOS Boutique in Serrano also has a modern coworking space, ideal for those looking for a place to work or meet in the centre of Madrid. This space is designed to offer comfort and functionality, with areas equipped with the latest technology and an environment that encourages creativity and collaboration. An exclusive environment for IQOS users that combines work and style in one place.

If you are an adult smoker and are looking for where to buy your IQOS device in Madrid, besides the Boutique on Serrano street, the city offers several options. From official points of sale throughout the capital to specialized stores in tobacconists, you will easily find the IQOS device and accessories closest to you.

Explore the different IQOS points of sale in Madrid by consulting the complete list. For added convenience, you can also check out the tobacco shops in Madrid that offer IQOS, an accessible option spread across several areas of the city.

IQOS is not only present in stores, but also in spaces designed to use the IQOS device in Madrid uniquely. Discover more IQOS experiences such as restaurant recommendations in Madrid to enjoy a gourmet experience or outdoor plans, where you can discover from urban parks to outdoor terraces.