Interior of the IQOS Boutique located in Fuencarral street, Madrid

Oct 3, 2024

What to do in Madrid: original plans and recommendations from IQOS

At IQOS we know that the capital has a frenetic pace and sometimes it is difficult to know what to do in Madrid, a magical city, full of life and color. We propose you to discover some of the most exclusive and unique activities in the capital, with an innovative touch for those IQOS users who are looking for something different.

Original plans in Madrid

If you are looking for something beyond the typical tourist tours, Madrid has original plans that will surprise you. From relaxing in its urban parks to enjoying a dinner in the most exclusive restaurants selected by IQOS, here are some proposals for you to experience the city in an authentic and unique way.

Stroll through the oases of Madrid

Madrid has beautiful places to take refuge at sunset. Madrid Río, Casa de Campo or Parque del Oeste are three oases in the capital. Places where you can enjoy nature without leaving the city.

Discover the most traditional dishes

Madrid is also gastronomy, and the good kind. The capital has top quality restaurants and in IQOS we have made a selection of the best restaurants through IQONS. The most exclusive places with a special atmosphere where summer nights are unique.
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Soak up culture

Another activity you can do in Madrid is to visit the best museums and art galleries in the country. The Prado, the Thyssen, the Reina Sofia... are just some examples of the wide cultural offer of Madrid. Besides, now there are less people and it's cooler.

Summer plans in Madrid

Summer in Madrid is synonymous with radiant sunshine, long days and a vibrant energy that floods the city. Although temperatures can reach high levels, the summer heat in the Spanish capital has its own charm, turning every corner into an invitation to enjoy original plans in Madrid:
  • Enjoy and dance to the rhythm of the music: If you are a music lover, you can also enjoy the best festivals and concerts that start in summer in the capital, which are attended by nationally and internationally renowned artists. Madrid in summer becomes an epicenter of music and entertainment, with a varied offer for all tastes.
  • Summer Cinemas: Summer in Madrid brings with it one of the most magical experiences: summer cinemas. As the sun sets over the horizon and temperatures begin to drop, a series of outdoor spaces are transformed into cinemas where audiences can enjoy films under the starry sky. This summer tradition not only offers the opportunity to see great classics, romantic comedies or auteur films, but also creates a unique atmosphere that combines the beauty of the Madrid night with the excitement of the seventh art.

Weekend plans in Madrid

The city becomes the perfect place to enjoy a weekend full of activities and memorable experiences:
  • Tour of the historic center: Walk through Puerta del Sol, Plaza Mayor, and the Royal Palace to immerse yourself in the history and architecture of the city.
  • Shopping day in Gran Vía: Stroll along the famous Gran Via to shop in fashionable stores and enjoy the architecture of the buildings.
  • Trip to El Escorial: Take an excursion to San Lorenzo de El Escorial, where you can visit the impressive monastery and enjoy the surrounding nature.
Madrid is a city that never ceases to amaze, and with IQOS you can explore every corner in a unique way and adapted to your lifestyle. From urban getaways to relaxing moments in the most exclusive spaces, the options are endless.
Also, if you are an adult smoker looking for an alternative to burning tobacco, you can find IQOS devices in different stores in Madrid. Whatever your choice, the city awaits you with unforgettable plans.
 
If you still don't know how to enjoy Madrid, check more outdoor plans here.