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Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Sorry!
This website is intended only for users of nicotine or tobacco products who are over 18.
Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.
Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Please note this website is not intended for users from the country you are located in. In order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.
Month
Please select your month of birth
Year
Please select your year of birth
Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Sorry!
This website is intended only for users of nicotine or tobacco products who are over 18.
Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.
Important Information
This website contains information about our smoke-free products and we need to know your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our heated tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They deliver nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Please note this website is not intended for users from the country you are located in. In order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
Many adult smokers may not know that traditional cigarettes generate tar when they burn as they are smoked, so it’s important to know that it exists and to understand that an alternative to traditional cigarettes like IQOS does not produce tar, but also that IQOS emits significantly lower levels of harmful chemicals compared to cigarettes.* We’ll explain these benefits so that you know why increasing numbers of adult smokers are switching from traditional cigarettes to smoke-free alternatives.
All these benefits of using IQOS are based on scientific studies carried out with manufacturer’s heated tobacco units designed for IQOS.
Source: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com.
What is tar?
Tar is the residue from smoke after a cigarette is burned.
IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke
Other benefits of using IQOS
No fire
Essentially, there's no tar because there's no fire. The burning of tobacco in a traditional cigarette generates higher levels of toxic substances than heating tobacco. With IQOS, thanks to our HeatControl™ technology, the device heats tobacco to significantly lower temperatures and therefore doesn´t burn it.
The IQOS device eliminates this process thanks to its revolutionary tobacco heating technology. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.
Does not produce high amounts of carbon monoxide
Cigarettes burn tobacco, which produces high amounts of carbon monoxide.
IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
*Source: We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
No ash, no smoke
Burning tobacco generates smoke and ash. Heating it without burning it does not. When you use IQOS you’ll have a cleaner experience, because, as well as producing neither smoke nor ash, the IQOS device leaves less lingering smell on hands, hair and clothes than cigarettes.
As IQOS produces less smell than cigarettes, it is less likely to bother people around you.
Also, IQOS leaves significantly less stains on your teeth* than cigarettes.
* Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances which may influence the results.
Advantages of an IQOS ambassador
To find out more about the benefits of your IQOS device and how it works, go to miasesoriqos.com and start enjoying the following services:
Don’t forget to share your personal code with an adult smoker friend. You’ll be able to discover the advantages of sharing in IQOS Club.
No tar, fire, ash or smoke: all this makes IQOS an alternative for adult smokers who want to switch to something better. If you have any questions about the devices, you can consult your adviser or use our IQOS help service. Get to know our technological revolution better.