Woman holds IQOS ILUMA device

Jun 18, 2020

Does IQOS stain your teeth?

According to a non-clinical laboratory study carried out in Switzerland, IQOS stains your teeth significantly less than cigarettes do1.
Will using IQOS remove existing stains on my teeth?
If you are looking for a way to remove stains on teeth, IQOS is not a product designed for that. However, it can significantly reduce the chances of new stains appearing when compared to continuing to smoke. Therefore, this advantage of IQOS will be more evident after a professional dental cleaning and only after changing completely to IQOS.
Another aspect that must not be forgotten is that factors like drinking tea, coffee or wine can stain your teeth, regardless of whether you have decided to switch to IQOS or continue to smoke traditional cigarettes.
IQOS benefits are not limited to teeth stains
IQOS will make you feel more at ease when approaching other people since it affects less your breath: smokers switching to IQOS say that their breath smells better than when they smoked cigarettes2. And you will also have a better sensation in your mouth and a less unpleasant after-taste than that left by cigarettes3.
The use of IQOS produces less of a smell than cigarettes and isn't as persistent in permeating the hands, hair and clothes, meaning you are less likely to bother those around you. This is made possible by the fact that IQOS produces a tobacco vapour that dissipates more quickly than cigarette smoke, thereby eliminating the uncomfortable smell of smoke from your environment. Ultimately, making the switch to IQOS helps improve your personal image.
In addition to all the advantages already mentioned, IQOS has many others too, such as, for example, the fact of not generating ash, smoke or fire.
As it does not use combustion, IQOS does not produce ash and, consequently, does not generate smoke; instead, it produces a tobacco vapour that dissipates more quickly than cigarette smoke. Equally, as there is no lit tip, as instead there is with a cigarette, with IQOS there is also no risk of burning those around you, nor pets, clothes or furniture.
All these advantages of IQOS over traditional cigarettes are made possible by the sophisticated HeatControl™ technology, a system that, thanks to the heating plate within the device, heats the tobacco to a significantly lower temperature, without burning it.
Start your free loan and discover the advantages of IQOS
Here at Philip Morris International, we know that the best choice is to stop smoking and consume nicotine completely, but we also know that there are adult smokers who are simply not going to do this or are unable to; this is why IQOS has been created as a better alternative to traditional cigarettes.
It is important to know that IQOS is not a tool to help smokers stop using tobacco. IQOS is used with units of tobacco for heating that contain nicotine, an addictive substance that is also present in traditional cigarettes. This is why IQOS is for adult smokers only who would in any case continue to smoke tobacco products or use products containing nicotine. Nonetheless, the fact of not involving combustion, nor smoke, means that switching entirely to IQOS is a better option than continuing to smoke.
To help you make the change, IQOS offers you a free lending service so that you can experience for yourself all the advantages of this innovative device. Visit our web page and request your trial IQOS; one of our advisors will explain all the advantages of IQOS to you in person and solve any doubts you may have.
Where can I buy IQOS?
Buying an IQOS device is very simple on our website. You can visit the on-line store and choose your preferred model and accessories to best fit with your needs: IQOS 3, IQOS 3 MULTI or IQOS 2.4. PLUS.
On our website  you can also find your nearest IQOS store using our store locator or get advice from our IQOS advisors, who will be happy to offer you an excellent, personalised service.
1 - Source: non-clinical laboratory study carried out in Switzerland where human teeth and the most commonly used dental compounds were exposed to the IQOS aerosol for 3 weeks, showing significantly less staining than teeth exposed to the reference cigarette smoke (3R4F). Differently to conditions in real life situations, teeth were not exposed to other substances that can stain, such as tea, coffee or wine, which may alter the results.
2 - Source: on-line survey organised by external market research agencies in 2016 and 2017, involving 3,157 IQOS users in Japan, Switzerland, Italy, Romania and Spain.
3 -  Source: on-line survey organised by external market research agencies in 2016 and 2017, involving 3,344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.