Artista Taquen paiting IQOS mural.

11 Jun 2021

Art for Air. The art that unites us

In the world of art, the search for inspiration is vital. Only by thinking differently can something new, something evocative, be created.
We keep moving forward, we keep changing, because innovation is in our DNA. That’s why we are collaborating with Taquen, an artist who is as unique as we are, who is constantly exploring new perspectives and ways of reinterpreting art. 
This Galician artist based in Madrid, is currently a reference of progress and change. His inspiration comes from human relationships and the environment in which they occur. He sees urban art as a tool of transformation, social connection and uses space to share his vision with everyone.
With Taquen, we created Art for Air, an action where the artist himself made one of his works with Airlite, an innovative paint with technology developed to reduce airborne pollutants *, and work to better our environment.
But Art for Air doesn’t finish there.  In addition to this one, we have prepared many more special experiences at IQOS Club so that our entire incombustible community can enjoy them.
Share this innovative experience at IQOS Club.
Go to IQOS Club
* Find more information at www.airlite.com. PMI and its affiliates do not warrant, or make any representations, either express or implied, with respect to Airlite products, their use or their manufacturer, and expressly disclaim any liability that may arise in connection with Airlite products to the fullest extent, allowed by law. PMI's participation in the Art for Air campaign should not suggest or imply an endorsement or recommendation of Airlite products or their manufacturer by PMI and its affiliates.