Discover incombustible art at our IQOS Boutique in Madrid

Incombustible art is something that inspires us to see everything from a different perspective and helps us to understand that there are different, creative ways to see things. This kind of art always invites you to take one more step, to explore and discover new alternatives and to transform the same old concepts into more innovative ones.

With IQOS we have reinvented our industry, and we want you to discover the artists who are reinventing how art is interpreted by creating new viewpoints.

To close 2020 in a special way, we wanted to surprise you with an exclusive experience at our IQOS Boutique in Madrid. Come and discover Sandra Val's perspective.

Spanish artist Sandra Val will be the first incombustible artist to feature in this initiative at the IQOS Boutique in Madrid. Throughout December Sandra will turn the store into her workspace, personalising leather IQOS accessories with her art and portraying her ‘Hybrid Garden’ live. In this work she reflects on the union between nature and urban spaces.

Among other activities, she will redesign the Boutique's main window display and an inside window of the store, where she'll connect different concepts, materials and techniques to reinvent art, to transform and inspire with different creations. Her work will be available until 31st January for all of you who come to the IQOS Boutique in Madrid. We would like to remind you that this is a space exclusively for adults, and unaccompanied minors are not allowed in.

With her work, Sandra Val restructures everyday spaces into unique sensations. In fact, ‘Hybrid Garden’ incorporates biophilic design, which brings natural aspects into urban areas or indoor spaces to recreate multi-sensory wellness environments.

Do you want to visit the IQOS Boutique? There are already many IQOS users who have seen Sandra Val's art live, and until 31st January you can also experience it first-hand. Don't delay, it's time to come to calle Serrano!

What's more, you should make a note of these important dates in your diary: from 18th to 30th December and 3rd to 5th January*, when you buy a leather IQOS accessory, the artist will be available in our IQOS Boutique to decorate and customise it free of charge. This Christmas you can surprise others by gifting unique editions of IQOS accessories, with exclusive designs!

Don't leave the Boutique before you've scanned the QR code, which is hiding the whole story behind this initiative.

As well as the exclusive artistic experience that you can have in December and continue to enjoy in January at the IQOS Boutique in Madrid, you'll also be able to take advantage of the usual services available in the store. Here are some of the main ones:

Did you like the incombustible art experience at the Boutique? Sign up for myIQOS to keep up-to-date with the latest news, the next visiting artists and all the surprises and experiences we've prepared for IQOS users.

Explore the incombustibles community and enjoy the unique programme for IQOS users, where you'll receive personalised customer service and the latest news about IQOS. Plus you'll enjoy unique benefits for adding those who, like you, have left smoke behind and have chosen a better alternative.