The alternatives to traditional tobacco

The alternatives to traditional tobacco: Why don’t all smokers want the same thing?

IQOS is the result of many years of work and research and offers a better alternative for adult smokers. Electronic cigarettes and vaporizers have been around on the market for many years now, but only IQOS gives an alternative using real tobacco instead of liquid with nicotine.

The revolutionary IQOS HeatControl™ technology is based on heating tobacco rather than combustion. At first glance, it may appear that the change from burning to heating is not a major one, yet it is. It is the turning point that will change the way tobacco is consumed forever.

How is IQOS technology a better choice than smoking?

The key lies in the temperature. The heart of the IQOS device features the heating plate, which heats the tobacco without burning it up to approximately 350º, whilst in traditional cigarettes this temperature exceeds 800º, burning and producing smoke.

The temperature reached by heating tobacco units that IQOS devices use suffices to release a tobacco aerosol that contains nicotine.

It is important to highlight that IQOS is not a tool to stop consuming tobacco and nicotine but a better alternative for adult smokers who would otherwise continue to smoke. You need to know that IQOS isn’t risk free and that the heated tobacco units used contain nicotine, which is addictive. The best way to reduce risks related to tobacco is to completely quit tobacco products and nicotine.

Why is IQOS a better choice than traditional tobacco?

  1. IQOS heats tobacco instead of burning it, therefore it generates no ash and no smoke.
  2. Unlike traditional cigarettes, IQOS has no risk of burning others around you, pets, clothes, and furniture as there is no lit end.
  3. IQOS generates less smell than cigarettes and it is less likely to bother people around you.
  4. When using IQOS, the tobacco vapor dissipates more quickly than cigarette smoke.
  5. Smokers who switched to IQOS say that their breath smells better 1 and that there is less unpleasant feeling and aftertaste left in their mouth compared to smoking traditional cigarettes 2.

These are the main advantages of using IQOS devices compared to continuing to smoke. That’s why over 10 million adult smokers around the world have already switched to IQOS 3. The key to the success lies in the fact that our devices have found the way to satisfy the needs of smokers wishing to find a better alternative.

The various alternatives to traditional tobacco offered by IQOS

At IQOS, we know that not all smokers want the same thing and this is why we strive to satisfy the needs of all our customers.

Take a look at this comparison of IQOS 3 and IQOS 3 Multi, two of our main products.

IQOS 3: the most advanced alternative to tobacco

IQOS 3 is the alternative for those looking for an improved, high technological performance product.

  • The system consists of two elements: device and pocket charger
  • Compact, ergonomic design
  • The improved ProtectPlus™ system offers greater product reliability and durability
  • USB-C charging port
  • A large range of accessories to customise your IQOS

IQOS 3 Multi: the alternative to tobacco for intensive use

IQOS 3 Multi is designed for smokers who do not want to have to wait for their device to charge between each use.

  • It is a unique device.
  • Designed with a built-in pocket.
  • Its main feature is that it can be used for 10 times consecutively without needing to charge it between each use.
  • USB-C charging port
  • A large range of accessories to customise your IQOS

For more details, information about the weight, size, charging time, battery capacity, etc., consult our website, where full explanations are given of all the technical data of both products. And if you have any doubt, contact us through the various channels available:


1 Source: Online survey conducted by third-party research agencies in 2016 and 2017 among 3.157 IQOS users in Japan, Switzerland, Italy, Romania and Spain.

2 Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia

3 Source: financial data or estimates from PMI, IQOS user panel and PMI market research. Data updated to March 2020. IQOS users who have completely stopped smoking cigarettes and PMI's heating tobacco units which represent at least 70% of heated tobacco consumption in the last week.


This product is not risk free. This product is intended for adult use only.