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Nobody can tell our story better than our users.
"IQOS has changed my life. Since I have been using it I have never smoked a cigarette again"
Maria switched to IQOS in 2022
"Since I have been using IQOS, I don't smeel of cigarette smoke"
Miguel switched to IQOS in 2018
"IQOS is better than cigarettes, it's cleaner, more comfortable. For me there is no going back"
Carles switched to IQOS in 2022

Do you agree with Maria, Carles or Mario?

Tje time to change is now. Discover our IQOS ILUMA devices.

A jade green IQOS ILUMA PRIME device and holder.

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.

IQOS ILUMA

Effortless and intuitive.

A green IQOS ILUMA ONE

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Discover
Already more than 25,8* million people have switched to IQOS globally.

Share your IQOS story with the community of IQOS users and inspire others to make the switch from cigarettes.

“With IQOS my hair, clothes and hands do not smell of cigarette smoke”.
Arantxa switched to IQOS in 2020
“I was a smoker and since I have been using I don't think about taking another cigarette, I think it has done me a lot of good, changed my life and I am very happy with it”
Sergi switched to IQOS in 2021
“If someone asks me about IQOS I always recommend it because it is much more comfortable and cleaner”
Cristian switched to IQOS in 2021

*Source: Important information about IQOS.