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Smiling woman dressed in yellow with a white IQOS device in her hand - train station in the background Smiling woman dressed in yellow with a white IQOS device in her hand - train station in the background

 

Real adult consumers who were rewarded for their participation in the campaign.

 

Discover IQOS
The all-new IQOS ILUMA with SMARTCORE technology rethinks the rules of heating tobacco.
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IQOS ILUMA ONE
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IQOS ILUMA
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IQOS ILUMA PRIME
Nobody can tell our story better than our users.
“To anyone who wishes to make a change - IQOS is worth it.”
Vasiliki switched to IQOS in 2020
“After one week of using IQOS, I was absolutely convinced.”
Tobias switched to IQOS in 2017
“Well, what really convinced me about IQOS is that real heats tobacco.”
Kunta switched to IQOS in 2016

Real adult consumers who were rewarded for their participation in the campaign.

Already 19 million people have switched to IQOS globally*

Share your IQOS story with the community of IQOS users and inspire others to make the switch from cigarettes.

“I'm very proud to have made the switch to IQOS. It wasn't that difficult to make the change to IQOS.”
Berkant switched to IQOS in 2018
“I just decided ‘today is the day’. It took me 3 days to stop smoking cigarettes and only use IQOS.”
Beate switched to IQOS in 2019
“It's a pity I didn't know about IQOS before, I would have switched sooner.”
Nicole switched to IQOS in 2019

* Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2022.
*IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.