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Discover the new IQOS ILUMA Limited Edition

Start your smoke-free journey with a vibrant IQOS device.

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Why IQOS ILUMA?
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Say goodbye to burning tobacco.

IQOS heats the tobacco instead of burning it. Say goodbye to the smoke of cigarettes. Without need to clean the device, IQOS does not produce combustion, ash, smoke, or cigarette smell.

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20 consecutive uses

All our IQOS ILUMA devices, when fully loaded, have up to 20 uses. Each use lasts up to 6 minutes. Choose the model that suits you the most.

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Easy and intuitive use.

Insert the compatible heated tobacco stick inside your IQOS ILUMA Holder. Wait for the vibration, and it's ready to use.

3 Reasons to switch to IQOS

Swipe right to find out.

IQOS heated tobacco devices heat real tobacco without burning it, to deliver cigarette like satisfaction, with 95% lower levels of harmful chemicals compared to cigarettes*.
** “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See important information on IQOS.com.
Tar is the residue generated after burning a cigarrete. IQOS does not produce tar as it heats tobacco rather than burning it.
*IMPORTANT INFORMATION: The absence of tar does not mean IQOS ILUMA is risk-free. Its use delivers nicotine, which is addictive.
All our IQOS devices leave a less persistent* smell than cigarettes.

*Source: Studies conducted in Italy and Japan with a total of 674 IQOS users who previously smoked cigarettes between November 2020 and March 2021

Discover the range of devices of our new Limited Edition Neon Purple
Neon campaign
IQOS ILUMA Prime Neon Purple Limited Edition

Nuestro dispositivOur premium device, IQOS ILUMA PRIME, with two conseco premium IQOS ILUMA PRIME, con dos usos consecutivos, presenta un diseño completamente nuevo que combina aluminio de alta calidad en un morado electrizante, con una elegante cubierta.

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Neon campaign
IQOS ILUMA Neon Purple Limited Edition

Our iconic device with two consecutive uses, now with a completely new design that combines purple and pink electrizing colors in this exclusive limited edition.

Discover more
Neon campaign
IQOS ILUMA One Neon Purple Limited Edition

Discover the energy that emanates from the electrizing pink and purple of the new Limited Edition IQOS ILUMA Neon, available now for our compact and all in one device: IQOS ILIMA One, with 20 consecutive uses.

Discover more
Neon campaign
IQOS ILUMA Prime Neon Purple Limited Edition

Nuestro dispositivOur premium device, IQOS ILUMA PRIME, with two conseco premium IQOS ILUMA PRIME, con dos usos consecutivos, presenta un diseño completamente nuevo que combina aluminio de alta calidad en un morado electrizante, con una elegante cubierta.

Discover more
Neon campaign
IQOS ILUMA Neon Purple Limited Edition

Our iconic device with two consecutive uses, now with a completely new design that combines purple and pink electrizing colors in this exclusive limited edition.

Discover more
Neon campaign
IQOS ILUMA One Neon Purple Limited Edition

Discover the energy that emanates from the electrizing pink and purple of the new Limited Edition IQOS ILUMA Neon, available now for our compact and all in one device: IQOS ILIMA One, with 20 consecutive uses.

Discover more