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Next level innovation
Discover technology
Peninsula and Balearic Islands
Canary Islands

Ready for the next level?
Upgrade to IQOS ILUMA

A real alternative to smoking
Discover heated tobacco
What is IQOS?
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science

Supported steps of progress
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Care you can count on
Care and privileges
Peninsula and Balearic Islands
Canary Islands

Upgrade with Renew Plan
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TOGETHER. FORWARD.
More of what you are looking for
The experience of change is important to all adult IQOS Users. Those momento we look forward to, whether on your own or shared with others, they mean so much to many of us.



It’s about experiences
A change in perspective opens the door to new experiences.


IQOS offers a better alternative without cigarette smoke and smell getting in the way, so you can have your IQOS moment.

IQOS offers a better alternative without cigarette smoke and smell getting in the way, so you can have your IQOS moment.
It’s about experiences
A change in perspective opens the door to new experiences.


Better choices are worth sharing with friends
Be an example of change. Register to get a personal referral code for an adult friend who smokes to redeem at check out on IQOS.com.
Help your adult smoking friends start their smoke-free journey today.
*Only for use by adults who would otherwise continue to smoke or use nicotine products.



IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke.
This makes IQOS a better choice compared to continued smoking.
