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IQOS – a unique tobacco heating system

IQOS is the result of billions USD of investment and more than 10 years of development work.
The innovative HeatControl™ technology and ceramic coated heating blade ensure the even heating of tobacco sticks to up to 350°C. At this temperature the tobacco is not burned, and a tobacco vapor is produced.

Contrary to vaporizing an e-liquid, IQOS uses the innovative heating tobacco sticks. The majority of smokers who switch to IQOS completely quit cigarettes.*

_{*Financial data and estimates of PMI (Philip Morris International), IQOS user panel and PMI market studies.}

Is IQOS an e-cigarette?

No. While they are both electronic devices, and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS from e-cigarettes: IQOS heats real tobacco, producing tobacco vapor. E-cigarettes, on the other hand, do not contain or are used with tobacco.

Is IQOS an e-cigarette?

Contrary to vaporizing an e-liquid, IQOS uses the innovative heating tobacco sticks. The majority of smokers who switch to IQOS completely quit cigarettes.*

_{*Financial data and estimates of PMI (Philip Morris International), IQOS user panel and PMI market studies.}

IQOS – Why do we choose to heat tobacco instead of burning it?

IQOS – Why do we choose to heat tobacco instead of burning it?

IQOS generates, on average, a 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

_{*Compared to the smoke of a standard reference cigarette (3R4F).}

No fire means there is no ash and no cigarette smoke smell. IQOS has less persistent smell on hands, in hair and clothing than cigarettes. it is less likely to bother others around you.

Find out if IQOS is the alternative you were looking for.

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IQOS heating tobacco system vs e-cigarettes

IQOS and e-cigarettes are both alternatives to continued smoking.

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Are you a Game Changer?

IQOS a better alternative to cigarettes

IQOS – a unique tobacco heating system

Contrary to vaporizing an e-liquid, IQOS uses the innovative heating tobacco sticks. The majority of smokers who switch to IQOS completely quit cigarettes.*

_{*Financial data and estimates of PMI (Philip Morris International), IQOS user panel and PMI market studies.}

Is IQOS an e-cigarette?

Is IQOS an e-cigarette?

We accept

Are you a Game Changer?

IQOS – a unique tobacco heating system

Contrary to vaporizing an e-liquid, IQOS uses the innovative heating tobacco sticks. The majority of smokers who switch to IQOS completely quit cigarettes.* *Financial data and estimates of PMI (Philip Morris International), IQOS user panel and PMI market studies.

Is IQOS an e-cigarette?

Is IQOS an e-cigarette?

Contrary to vaporizing an e-liquid, IQOS uses the innovative heating tobacco sticks. The majority of smokers who switch to IQOS completely quit cigarettes.*

_{*Financial data and estimates of PMI (Philip Morris International), IQOS user panel and PMI market studies.}