The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and its heated tobacco units completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the heated tobacco stick with SMARTCORE technology and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free. More on Important Information page.

* Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.​

Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.