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Why Trade in?

Upgrade to a new IQOS Technology with Trade in. Enjoy on even more refined experience.

How it works
Pair your device icon.
Choose from our new range

Take your pick from our latest IQOS devices. You'll get your money off straight away.

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Discover your Trade in discount

Tell us about your device, so we can tell you how much you'll get off your new one.

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Return your old device

We'll collect your current kit at the same time that we deliver your new IQOS ILUMA series kit.

You can participate in IQOS Trade in Program 2 times per calendar year.

Enjoy the new range for less
Packed with breakthrough technology IQOS ILUMA takes sensorial pleasure to the next level
New
/IQOS%20ILUMA
IQOS ILUMA
(Peninsula and Balearics)
Refined and advanced.
New
/IQOS%20ILUMA%20ONE
IQOS ILUMA ONE
(Peninsula and Balearics)
Pocket-sized and ideal on the go.
New
/IQOS%20ILUMA
IQOS ILUMA
(Canary Islands)
Refined and advanced.
New
/IQOS%20ILUMA%20PRIME
IQOS ILUMA PRIME
(Canary Islands)
Effortless and enjoyable.
New
/IQOS%20ILUMA%20ONE
IQOS ILUMA ONE
(Canary Islands)
Pocket-sized and ideal on the go.
Top Trade in questions answered
What IQOS ILUMA series kits can I get through Trade in?

Through Trade in program you're able to get any IQOS ILUMA series kit. In exchange of your old current IQOS we'll offer an exclusive discount for your new kit.

What IQOS series models are available for Trade in?

Trade in Program is available to obtain your new IQOS ILUMA series kit in exchange of any of the following models:
IQOS 2.4 and IQOS 2.4 Plus.
IQOS 3, IQOS 3 DUO and IQOS 3 Multi.

Why do I need to return my current IQOS kit?

To enjoy the associated discount to Trade in program is needed to return your old IQOS kit. Enrollment on the program and delivery of the discount are strongly linked to the return of your current kit.

What if my kit is incomplete?

If your IQOS kit is not complete, what means that you cannot provide any of its parts (holder or charger), it is not eligible to fulfil a Trade in order.

IQOS Trade in Terms and Conditions.
Check here on detail the Terms and Conditions based on your region.