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Tobacco vapor vs Smoke

We conducted a comprehensive assessment program that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS is a better alternative than smoking.

IMPORTANT INFORMATION: IQOS is not risk-free and is intended for adult use only.

IQOS Research

Assesment journey

Heat not burn

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