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How it works
Trade-In_How-It-Works_1
Discover your Trade in discount

The value of the Trade in discount is determined based on your region: up to 40€ off in Peninsula and Balearic Islands or up to 40% off in Canary Islands.

Pair your device icon.
Renew your current device

Access to your personal profile in IQOS.com and start the Trade in process by selecting the device that you want to exchange for a discount in the IQOS ILUMA series.
Take your pick from our latest IQOS devices. You'll get your money off straight away in the shopping cart.
 

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Return your old device

We'll collect your current device while we deliver your new IQOS ILUMA series device.

You can participate in IQOS Trade In Plan 2 times per calendar year.
 

Enjoy the new range for less
Packed with breakthrough technology IQOS ILUMA takes sensorial pleasure to the next level
New
/IQOS%20ILUMA%20ONE
IQOS ILUMA ONE
(Peninsula and Balearics)
Pocket-sized and ideal on the go. Save up 20€ through the Trade in Program.
New
/IQOS%20ILUMA
IQOS ILUMA
(Peninsula and Balearics)
Refined and advanced. Save up 40€ through the Trade in Program.
New
/IQOS%20Iluma%20Prime
IQOS ILUMA PRIME
(Peninsula and Balearics)
Effortless and enjoyable. Save up to 40€ through the Trade in Program.
New
/IQOS%20ILUMA%20ONE
IQOS ILUMA ONE
(Canary Islands)
Pocket-sized and ideal on the go. Save up to 40% through the Trade in Program.
New
/IQOS%20ILUMA
IQOS ILUMA
(Canary Islands)
Refined and advanced. Save up to 40% through the Trade in Program.
New
/IQOS%20ILUMA%20PRIME
IQOS ILUMA PRIME
(Canary Islands)
Effortless and enjoyable. Save up to 40% through the Trade in Program.
Top Trade in questions answered
What IQOS ILUMA series devices can I get through the Trade in Plan?

Through the Renew Plan you're able to get any IQOS ILUMA series device:  ILUMA, ILUMA PRIME o ILUMA ONE. In exchange of your current IQOS we'll offer an exclusive discount for your new ILUMA device.

What IQOS series models are available for the Trade in Plan?

Trade in Plan is available to obtain a discount in your new IQOS ILUMA series device in exchange of any of the following models:
IQOS 2.4 and IQOS 2.4 Plus
IQOS 3, IQOS 3 DUO and IQOS 3 Multi.

Which is the discount that I get through the Trade in Plan for my new IQOS ILUMA?

The value of the Trade in discount is determined based on your region
Peninsula and Balearic Islands:
The value of the Trade in discount is determined based on the IQOS ILUMA series device selected to exchange for your current device: 20€ off in IQOS ILUMA One or 40€ off  in IQOS ILUMA and IQOS ILUMA Prime.
Canary Islands:
The value of the Trade in discount is determined based on your IQOS Club member status, not taking into consideration the IQOS ILUMA series device selected to exchange for your current device: 30% off for Silver, 35% off for Gold or 40% off for Platinum.

Why do I need to return my current IQOS device?

To enjoy the discount associated to IQOS Trade in is mandatory to return your old device. Enrollment on the program and delivery of the discount are strongly linked to the return of your current device.
 

What if my device is incomplete?

If your current IQOS device is not complete, what means that you cannot provide any of its parts (holder or charger), it is not eligible to fulfil a Trade in order.
 

IQOS Renew Plan Terms and Conditions
Check here on detail the Terms and Conditions based on your region.