Peninsula and Balearic Islands
Discover all IQOS benefits
Zero combustion, smoke or ash
Find out the latest in IQOS
Peninsula and Balearic Islands
Canary Islands
Cange to IQOS with up to 30€ discount.
Only until the 28th of April!
Discover all IQOS benefits
Zero combustion, smoke or ash
Find out the latest in IQOS
Are you a Game Changer?
Discover why IQOS is a Game changer and why you would want to be one too.
Get a discount in your first IQOS ILUMA
Device diagnostic
Get points in IQOS Club referring IQOS
Discover the benefits of IQOS and heated tobacco
Why many adult smokers are switching from smoking to IQOS.
Burning tobacco produces tar; IQOS doesn’t
Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes*.
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.
Smoke is the main cause of smoking related diseases, not nicotine
Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases.
IQOS heats tobacco instead of burning it, emitting, on average, 95% less harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Based on scientific studies carried out with manufacturer's tobacco heating units designed for IQOS.
Switching to IQOS
IQOS is a better choice than continued smoking. IQOS emits, on average, 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.
A cleaner experience
IQOS is a better alternative than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
IMPORTANT INFORMATION: IQOS is not risk free and provides nicotine, wich is addictive. Only for use by adults.
Heating technology
From initial concept to reality each element of IQOS is carefully crafted to offer the best tobacco heating experience.
IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco at a significantly lower temperature without burning it.
The science behind IQOS
No fire
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