Explore products and buy

Next level innovation
Discover technology
Peninsula and Balearic Islands
Canary Islands

Ready for the next level?
Upgrade to IQOS ILUMA

A real alternative to smoking
Discover heated tobacco
What is IQOS?
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science

Supported steps of progress
Discover more
Care you can count on
Care and privileges
Peninsula and Balearic Islands
Canary Islands

Upgrade with Renew Plan
Discover more
TOGETHER. FORWARD. Supported steps of progress
Progress. It’s about striving to create a better future.



It’s about progress
We all strive to create a better future, for ourselves, and for the people around us.


If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 12 million adult IQOS users around the world* who are already on that same journey.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 12 million adult IQOS users around the world* who are already on that same journey.
It’s about progress
We all strive to create a better future, for ourselves, and for the people around us.


*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Better choices are worth sharing with friends
Be an example of change. Register to get a personal referral code for an adult friend who smokes to redeem at check out on IQOS.com.
Help your adult smoking friends start their smoke-free journey today.



Cigarettes produce tar, IQOS doesn’t
Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
