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TOGETHER. FORWARD. Supported steps of progress

Progress. It’s about striving to create a better future

Two women looking at a light blue IQOS device

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

A woman kissing the cheek of a man  who is holding an IQOS device .
A gold IQOS device in a person's hands.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 12 million adult IQOS users around the world* who are already on that same journey.

Two women looking at a light blue IQOS device

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 12 million adult IQOS users around the world* who are already on that same journey.

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

A woman kissing the cheek of a man  who is holding an IQOS device .
A gold IQOS device in a person's hands.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.