Together Forward – Sharing Moments with IQOS

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It's about sharing moments

Let’s celebrate this collective progress, being part of something bigger.

With IQOS you can enjoy more of these moments.

With IQOS you can enjoy more of these moments.

It's about sharing moments

Let’s celebrate this collective progress, being part of something bigger.

Be an example of change. Register to get a personal referral code for an adult friend* who smokes to redeem at check out on IQOS.com.

Help your adult smoking friends start their smoke-free journey today.

*Only for use by adults who would otherwise continue to smoke or use nicotine products.

Refer a friend

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Based on scientific studies conducted with manufacturer's heated tobacco units designed for IQOS.

Take the first step and be the first to discover all the new products from IQOS and enjoy exclusive advantages: discounts, invitations to events or talk to one of our customer service staff for technical support and advice.

Learn more

Cange to IQOS with up to 30€ discount.

Are you a Game Changer?

TOGETHER. FORWARD.
The path of change to share

It's about sharing moments

It's about sharing moments

Better choices are worth sharing with friends

IQOS emits less harmful chemicals than cigarettes

Do you dare to switch to the smoke-free alternative?

We accept

Cange to IQOS with up to 30€ discount.

Are you a Game Changer?

TOGETHER. FORWARD.The path of change to share

It's about sharing moments

It's about sharing moments

Better choices are worth sharing with friends

IQOS emits less harmful chemicals than cigarettes

Do you dare to switch to the smoke-free alternative?

TOGETHER. FORWARD.
The path of change to share