Art makes us inseparable

In IQOS we believe that art can also inspire us to build a better world. A future without smoke where we can always be together and where nothing can stop us from wanting to move forward and achieve what we set out to do.

These have been difficult times, situations that have forced us to be apart. But it is time to share everything again and what better than art to celebrate that we can be close to our loved ones again.

This desire is what our collaborator Rebeca Khamlichi, an artist as incombustible as all of us, who seeks new perspectives and ways to reinterpret art, has wanted to transmit to us.

This Madrid artist is a reference in the world of painting and sculpture. In her universe coexist graphic design and religious iconography of the seventeenth century, cartoons, bubblegum pink and copla gather a very personal and unique style that reflects in all her works.

In her sculptural work of colorful hands, she wanted to reflect that desire to get back together with our loved ones, share and live unique experiences such as music or art. A work that invites us to share and unite again so that nothing can stop us. The reflection of the IQOS community, the community of the incombustibles.

But this artwork already had its own tour, and has been present at two of the most important festivals in our country, such as: Primavera Sound in Barcelona and Madcool in Madrid. There, they accompanied numerous groups and, along with good music, witnessed the reunion of thousands of people who shared this unique experience.

You will be able to see this artwork live in our IQOS Fuencarral Boutique, located in Fuencarral street nº 18 or in our IQOS Serrano Boutique in Serrano street nº 36. When? From the opening of the IQOS Fuencarral Boutique on July 21st in Madrid, and it will be available for you for several weeks.

But it doesn't end here, we are preparing special experiences for all our incombustible community to enjoy.

Remember that you can always find us in our Boutique at 36 Serrano Street.

Are you going to miss them? Come by and find out all the details!

We are waiting for you.