A woman using a Moss Green IQOS ILUMA device.

Try IQOS your way

Request your free lending device with the guidance and support of a personal IQOS advisor.

Request your IQOS trial

Fill in the form and an IQOS advisor will call you back to arrange your IQOS ILUMA and ILUMA One trial.

Keep or return device

Simply buy your IQOS or return it for free within 14 days of finishing your trial.

Make it your way

Try IQOS for free at home.

Get support

Get all round support from the moment you choose IQOS.

We choose better together

Leave the smoke behind with IQOS. A better alternative to cigarettes without fire, without ash and with less smell of cigarrette smoke.

IQOS emits on avarage 95% lower levers of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: it does not necessarily equal a 95% reduction in risk. IQOS is nos risk-free.


*Reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Based on scientific studies conducted with manifacturer's heated tabacco units designed for IQOS.

Unlike cigarettes, IQOS has no lit end because it heats tobacco instead of burning it.

Important information: IQOS is not risk free and provides nicotine, which is addictive. Only for use by adults.

The majority of smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Which IQOS ILUMA to try?

A sleek IQOS ILUMA ONE  device.

IQOS ILUMA ONE

IQOS ILUMA ONE syncs to your rhythm. Try it

An IQOS ILUMA Holder inside a Pocket Charger covered by a sleeve.

IQOS ILUMA

Enjoy a clean, bladeless experience with IQOS ILUMA

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMA™ is designed to be used only with heated tobacco sticks with SMARTCORE technology.

An illustration of how induction heating works.
Next level technology

Start your IQOS trial

Fill in the form and an IQOS advisor will call you back to arrange your IQOS 3 DUO trial.​

Try before you buy

Enjoy the IQOS ILUMA experience for 14 days from the comfort of your own home.

Learn more
In IQOS ILUMA device and an IQOS ILUMA ONE device.

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMA™ is designed to be used only with heated tobacco sticks with SMARTCORE technology.

Helpful information

Discover IQOS

It's time to make a change. To become part of a global IQOS community. To join over 16.7 million adult smokers have stopped burning tobacco and started heating it with IQOS.*

Learn more
A man working on a laptop while holding an IQOS ILUMA device.